Visible Technologies Acquires Cymfony to Expand Global Product Offering
Visible Technologies® today announced the acquisition of Cymfony, combining the two award winning social media analytics and insight solution providers. Cymfony and Visible customers benefit by gaining access to expanded solutions with far-reaching global capabilities. The new Visible will be led by Richard Pasewark, former President of Cymfony, who steps forward as the new CEO of Visible Technologies.
Visible will build on the strengths of Cymfony’s global content, sophisticated analytics, scalability to thousands of enterprise users, and actionable consumer insights. Combined with the dynamic social monitoring and analytics platform, strong recent growth, and expanded partnerships of Visible, the new company will double in size and continue to service Forbes Global 2000 businesses in a variety of verticals, including financial services, pharmaceutical, automotive, consumer products, retail, travel & hospitality, telecom, technology, and agencies.
Statement from Visible Technologies CEO Richard Pasewark
“Customers need to realize enhanced value from social media analytics to drive business decisions. Bringing together Cymfony and Visible will uniquely position the company to deliver actionable insights and global solutions via expert services, scalable technology, and international content.”
Statement from Visible Technologies Chairman, Joseph J. Grano, Jr.
“Social media has become an integral component to any marketing strategy, and we are seeing increased demand on all fronts – particularly as customers build out their investments and seek greater support through professional services and global solutions. Both Visible and Cymfony have clearly been product innovators, and the acquisition of Cymfony will fuel continued success for Visible.”
Why did Visible acquire Cymfony?
The merger between Cymfony and Visible is strategic. The combination of the technology, international expertise, insight solutions, and expanded content will lead to a stronger, more capable offering for our customers.
Both organizations are award winning providers of social media analysis solutions and both bring robust content assets, analytical capabilities, and scalable technology solutions to the market. By combining the fast and powerful VI platform with Cymfony’s robust global content, social insights expertise, and extensive analytics capabilities, the combined company will compete from a position of strength, delivering the most robust solutions for measuring and analyzing social media communication.
Who is Cymfony?
Cymfony provides trusted market intelligence to the world’s leading brands through sophisticated social media metrics based on the broadest and cleanest global content available and relevant, actionable consumer insights. Offering an enterprise-class social and traditional media listening platform, on demand syndicated products, and award-winning analysis services, Cymfony provides world-class solutions to help businesses better understand consumer preferences, market dynamics, competitive strengths and weaknesses, and other information critical to a company’s reputation and brands.
What benefits will customers see as a result of the combination of Cymfony and Visible?
Existing Visible Technologies and Cymfony customers will continue to be supported on their current solutions. Customers will have access to broader and more extensive international content base, expanded service offerings, and enhanced capabilities to maximize value.
The new Visible Technologies will offer best in class social media analytics solutions targeted at the enterprise. The platform will provide dynamic real time analysis and strategic social insight, enabling clients to realize the full potential of social media listening at a global scale.
Can I still purchase Cymfony products and services?
Yes, you can. Customers will continue to receive the high quality solutions and enterprise class social media analytics from both organizations. We will be announcing expanded Visible offerings that combine the best practices, content, and methodologies across both organizations.
Should Cymfony customers continue to call Cymfony for customer support?
Cymfony customers are encouraged to call their existing sales manager for additional information and questions.
Visible is the leader in social media monitoring, analytics, and services for enterprises globally. Visible’s award-winning technology and expertise helps businesses analyze social media conversations to better understand consumer preferences, market dynamics, competitive strengths and weaknesses, and other information critical to a company’s reputation and brands. Visible is the solution of choice for many Forbes Global 2000 companies in a variety of industries including financial services, pharmaceutical, automotive, consumer products, retail, travel and hospitality, telecom, technology, and agencies.
Visible delivers social media analytics at internet speed and enterprise scale.