TruView

"Brand reputation management is a critical challenge for today's business leaders."

- Daniel F. Muzuka
Dean
Sauder School of Business
University of British Columbia

Our Approach

Analysis:

• Conduct a comprehensive content and linking audit
• Create a baseline assessment report

Strategy:

• Prioritize and target the most favorable search result listings for the greatest impact in the shortest timeframe

Execution:

• Utilize keyword placement, linking, and site maps to optimize client approved content on Web sites
• Elevate existing favorable news articles on the Internet into the top 20 positions
• Partner to optimize future press releases to achieve improved natural listings for new announcements

Maintenance:

• Monitor the search indexed Internet for any new issues that might arise, and assess reputation impacts
• Address constantly evolving search engine algorithms to maintain results and adjust the optimization strategy as necessary