TruCast

"By 2010, 75% of brand marketers will employ enterprise marketing information services that deliver integrated visibility into online buzz, relevant media usage, campaign response and performance metrics."

- Andrew Frank
Gartner Research

Features

The TruCast Application

TruCast is the only application that enables clients to monitor social media conversations, gain valuable insights, and engage with consumers. From one simple Web interface, users can access all sites where conversations are occurring without worrying about separate logins and passwords.

Monitor: TruCast constantly monitors social media sites for timely and relevant information.

Collect: All posts, comments, and mainstream media are gathered in near real time and stored in a secure database along with in-depth information about sites, authors, links, and more.

Analyze: Our proprietary “Smart Sentiment” technology analyzes the data to determine topic and sentiment while sorting the data into categories.

Identify/Track: Interactive charts and statistical reports show the volume and sentiment of conversations, highlight new activity, identify influencers, and enable users to identify emerging trends.

Participate/Respond: Users can engage with influential viral consumers and publish real-time unique responses to their posts.

Report: Users receive alerts for new content, track results of proactive conversations, and publish reports for use by all levels of management.