TruCast

"It's important for brands to be part of the online dialog rather than trying to ignore it or shield themselves from it."

- Chris Charron
Forrester Research

Benefits

Extensive Data

TruCast is the only solution capable of covering the continuously growing amount of social media data on the Internet, collecting posts and comments in near real-time, using our proprietary platform and multi-tiered querying technology.

Advanced Analytics

TruCast has industry leading visualization tools that are easy to use, real time and customizable to help determine and monitor who is talking and track trends over time.

• Identifies the most influential consumers for a particular topic or issue
• Determines the sub-topics of conversations
• Interactive dashboard allows clients to determine specific sites and authors wielding the most influence in conversations.

Smart Sentiment

TruCast features “intelligent sentiment” technology that evaluates the positive and negative sentiment and tone of conversations. Users establish sentiment criteria by scoring a sample of data, and TruCast automatically scores the rest.

Participation Simplified

The unique TruCast "Response Engine" enables companies ready to move beyond monitoring and analytics to join online conversations and interact with influencers on a daily basis.