"Blogs are simply the most explosive outbreak of information since the Internet itself and they are going to shake up every business, including yours."
- BusinessWeek
Introduction
The Importance of Consumer Generated Media
Consumer Generated Media (“CGM”) is the term that encompasses all social media content on the Internet authored by consumers. This content ranges from blogs, to social networks, consumer review sites, message boards, and videos.
CGM represents the fastest growing segment of the Internet, with more than 1 million new articles of content posted online and in social communities everyday. Millions of people worldwide are sharing experiences about themselves and interacting with companies, brands, services, and products. For companies, these online conversations represent a new opportunity and challenge for brand monitoring, reputation management, word-of-mouth marketing, and consumer engagement.
TruCast - Social Media Solutions
TruCast is the industry’s first comprehensive solution for social media analysis and participation. Our enterprise level solution enables clients to complete the conversation by allowing them to track, analyze, and participate in blogs, forums, social networks, and online communities.
Track
Continuously monitors social media sites for relevant posts and comments with in-depth information about sites, authors, date, and links.
Analyze
Analyzes each topic by subject and sentiment, and then allows users to track this information over time using dynamic charts and statistical reports to identify influencers, hot spots, and trends.
Participate
Enables clients to engage with influential consumers and publish real-time unique responses, the only solution that completes the conversation.
