Visible Insights: Moms & Nutrition

Visible Insights: Moms & Nutrition surfs social media channels and robust online dialog to analyze the food buying and dining habits of everyday families. Through the authentic conversations of moms on the social web, Visible delivers a wealth of knowledge in quarterly reports and updates. Visible Insights: Moms & Nutrition helps clients initiate new practices and programs to meet consumer demands by revealing surprising information – often challenging established beliefs about the buying habits of families.

Marketers are standing up and taking notice of Moms who blog about products, and share recommendations across the social web. The Visible Insights: Moms & Nutrition offer tracks this powerful segment of consumers and delivers critical insights to clients in CPG, Retail, Restaurants, and Media interested knowing nutrition-conscious moms better.

Visible Insights: Moms & Nutrition keeps you ahead of the market curve, by publishing quarterly reports and delivering bulletin updates regularly.

Why Listen to Moms?

Whether working or stay at home, 10 kids or 2, Moms wield a lot of purchasing power. Visible Insights: Moms & Nutrition ensures that you make better messaging, media buying, and new product decisions through targeted insights — providing a clear picture of the motivations and shifts in families’ buying patterns.

Wide-Ranging, Segmented Consumer Insights Data

Social media conversations are broken down and analyzed across a variety of segments, utilizing a range of consumer personas driven by themes such as convenience, nutrition, money, and time.

Deep Quantitative and Qualitative Analysis

Visible’s team of industry experts use authentic social interaction to deliver compelling case scenarios along with deep-dive quantitative and qualitative analysis and actionable data points.