TruCast Benchmark
A Comprehensive Study of Your Brand Across Social Media Conversations
They're Talking About You...
Understand and Measure Online Conversations
with a TruCast® Benchmark
Social media represents the fastest growing segment of the Web with more than 1 million new posts and comments created online everyday. In social media communities consumers are discussing your brand, products and services. Today, it's difficult for companies to know where those conversations are taking place, how many people are talking, what are they saying, and whether consumers are frustrated or satisfied with your products and services. How should you track and measure these conversations to make more timely and informed business decisions?
The TruCast Benchmark by Visible Technologies allows you to answer these questions and many others, and understand the entire social media landscape in relationship to your brand, products, services and important issues. Powered by the industry-leading TruCast social media platform, the TruCast Benchmark harvests the richest, timeliest, and most complete consumer-generated media data available. It includes a highly comprehensive and unparalleled executive analysis to produce actionable intelligence that goes far beyond simple online "buzz" analysis. The TruCast Benchmark provides detailed topic and sentiment analysis and authority information about the key sites, authors, posts and comments that comprise the "conversation ecosystem" around your brand.
Tailored for your business
The TruCast Benchmark team works closely with you to understand the topics, issues and insights that are important to your brand and business objectives to ensure delivery of highly relevant business intelligence for actionable decision-making. All topics and issues are analyzed for positive and negative sentiment and feature indepth information about the most important authors and sites. Once documentation of your brand is complete, our TruCast business intelligence team collects and measures social media data from across the Web to create a customized benchmarking report specifically for your brand.
TruCast Benchmark helps you connect with customers, improve brand equity, manage and improve consumer perceptions, and garner strategic insights from online consumers.
Why Benchmark?
- To understand the impact of social media on your brand
- For market research in preparation for new product introductions
- For brand marketers to gauge the competitive landscape
- To identify the top authors and sites to track and engage with
- For managing corporate reputation and sensitive issues
- To improve customer service and support