Advertising & PR Agency Social Media
Today’s brands look to their agencies to be as informed, if not more informed, than they are—seeking that trusted advisor to help them navigate the rapidly changing social and digital media environment. With social media analytics you no longer have to wait for focus group results, survey, or brand analysis reports to come back to be able to craft your strategy and begin to execute against it. Now, agencies can understand the dynamics of a conversation instantly and use the measurements and insights to become better brand stewards, media planners and conversation architects for their clients.
Visible Intelligence® is designed to support the diverse needs of agencies in the marketing, advertising and PR space. Our platform has been developed to help agencies grow, protect and innovate for their clients’ brands in the following ways:
Media Planning and Optimization
Topic-based network and ecosystem maps help agencies and their clients become conversation architects, identifying and targeting social sites based on actual consumer discussions and interests that align to client and campaign goals. Mapping topic overlap and identifying changing themes of discussions enables your planners to stay agile and relevant.
Visible®’s powerful prominence algorithm and patent pending Topic Discovery™ use a sophisticated blend of word frequency and uniqueness to discover the most important terms you need for optimized SEO and paid search. If you want to understand how the terms are being used, their context, who is using them and on what sites simply drill in to the details to uncover the answers.
Identifying and reaching out to influencers, whether they are the consumers or value-added influencers, is a critical component to most social programs. Assessing true influence requires more than merely looking at follower and friend counts. It’s important to go beyond the interactions themselves to understand the context in which the influencer operates. With Visible Intelligence you can segment your data, using your own definitions, to identify who has the largest and most engaged audience in a particular context. This can help you define what influence means to your brand—and what is important across your company. Visible surfaces the most influential authors in social media based on a number of factors including their presence, pull, reach, site visibility and the ability of an author to incite behaviors in their peers within the social Web.
Research & Measurement: Brand, Campaign, Topics
Use Visible Intelligence to create unique campaign and event timelines that show the impact of your social media activity on overall brand perception. Monitor audience reactions and opinions about your campaign and learn how your messaging is resonating. Fine tune aspects of your campaign in real time, dialing in to those consumers that matter most in the environment that is most impactful for them.
Creative Ideation & Execution
Visible’s dynamic, patent pending Topic Discovery engine supports message ideation and message penetration measurement. Discover what terms and concepts are positively and negatively associated with your brand and your competitors. Uncover new ways to relate to consumers on their terms, the way that they think and talk. Monitor conversation themes and progression to determine if messaging is resonating and having the desired effect.
Crisis Identification and Reputation Management
There are a lot of “vibrant” conversations in social media around hot topics and sensitive issues. When it’s your client’s name that is involved, catching it early, assessing the severity quickly and having all of the information necessary to respond appropriately is critical. Visible’s monitoring prowess and event-driven alerts enable you to stay on top of things and discover situations—before your client does. And if a crisis hits, you’ll have the data and perspective you need to understand the social landscape and figure out both what to say and how actively to say it to address public concerns and mitigate further damage.