Visible Intelligence™ = Social Intelligence

Only Social Intelligence has the power to optimize business outcomes

For Social Intelligence to matter it needs to be measured against the ability to deliver clarity, scale and value.

What do we mean by clarity, scale and value?

Clarity—Your decisions are only as good as the information you base them on. At one level this is all about data and your ability to access the broadest spectrum of relevant information. More than filtering out SPAM it is about getting to the information that is most relevant to what you're interested in understanding. To be successful you need timely social media coverage of blogs, forums, and boards, online news, Twitter, social networks, Facebook, review sites, wikis, video sharing and custom RSS feeds. You need the ability to understand not conceptually, but specifically. Specificity matters. It's the lynchpin for optimizing marketing, advertising and PR campaigns, informing product design and improving customer interaction. You need best-in-class sentiment to understand the nuances of social dialog. Know who is really positive and who isn't. Learn from the negative conversations to quickly address problems and convert detractors into ardent followers.

Scale—Social Intelligence needs to be delivered at internet scale and velocity. Built on a technology stack similar to Internet giants such as Google and Yahoo, the Visible Intelligence™ Platform has the capacity to handle massive amounts of data with accuracy and unprecedented speed. And to be worthy of your time and resource investment, Social Intelligence needs to pay off across your organization, not just in an isolated team or department. Your ability to develop a strategy and program that grows to the scale of your business, faster and more effectively than your competitors, is crucial to success. We offer unique services to help you with this.

Value—If Social Intelligence doesn't deliver measurable business value it doesn't matter. Plain and simple. Value is measured by your ability to make informed business decisions based on the clarity of data(signal and not noise). Value should be measured as a function of improved customer understanding and service, heightened loyalty and profitability. Business value accrues to the bottom line after you've successfully converted social conversation to business currency.

Visible Intelligence and our Supporting Services Produce a Visibly Different Outcome

The platform is offered as a hosted solution, built on next generation technology designed to support Social Intelligence outcomes that are unique in the market. The Platform is backed by professional services, dedicated account management, a skilled support team and enterprise strategists. It represents a combination of sophisticated technology, coupled with years of experience and the business insights of smart, dedicated people.

Learn more about Visible Intelligence and how to improve your Social IQ.