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Social Media API
Bringing Social Data into Your Systems
Social Media API
Visible Intelligence® is a scalable data platform, designed for flexibility and integration. Our Custom Data Solutions team is available to partner with you to help you to integrate and visualize the data to suit your needs, combining KPI’s across channels, departments and programs and to make social metrics a core facet of your overall business.
Sound complicated? Not quite sure what that means? It means that we can take social media data from Visible Intelligence and integrate it with enterprise data from your company. That data could be anything ranging from traditional, offline marketing metrics, sales data or even customer data from your CRM system, turning your CRM into a Social CRM (sCRM) solution!
How do we do it? By designing a solution tailored to your business needs using our API’s or scheduled data feeds. Our technical consultancy and solution architecture ensure that your social media data and efforts are provided in an integrated view. Create a custom Dashboard or Mashup of your reporting and metrics from across your enterprise and display them in a unified 360o view of your business.
Create your Social Media Listening or Social Servicing Command Center in your office to view your key performance indicators across all marketing channels, including social.
Looking for some creative inspiration of other data integrations?
TBWAChiatDay, advertising agency for the Recording Academy®’s GRAMMY® awards, wanted a visible way to recognize artists who invested time connecting with their fans through social networks and leverage social media to promote the 52nd GRAMMY Awards on Jan. 31, 2010. Partnering with Visible, TBWAChiatDay developed an innovative multimedia campaign called We’re All Fans (http://www.wereallfans.com/) that featured portraits of GRAMMY nominated artists composed entirely of real-time, fan-generated content from YouTube, Twitter, Facebook and Flickr. Read the full case study here.
Social Media Grammy Graphic
Social Media Grammy Interface