Visible Core Insight Study
When you have targeted business questions on what is being broadcast online about you, your competitors, and your market, and understand what it really means for your business.
Core Insight Studies
Core Studies provide a laser focus in measurement or specific business questions:
QUANTITATIVE DRIVEN: Establish KPIs, focus on volume drivers and brand advocacy/influence, summarize the ‘whys’ impacting data fluctuation
- Suited to Marketing/Communications/Measurement Objectives
QUALITATIVE DRIVEN: Discovery-based technique to evaluate emerging trends in consumer attitudes /behaviors or results from other data sources such as sales or survey
- Suited to Marketing Research
Typical questions answered include:
- Which core KPIs should I put in place to understand brand health within the competitive landscape?
- Where are consumers and how do they advocate and influence each other?
- How are consumers’ needs evolving within a specified product category?
- Why is brand advocacy as measured on our Brand Tracker decreasing?