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Social Media White Papers
The following white papers dive deep into key social media issues facing marketers, advertisers, communications and service teams and social media practitioners.
- Adverse Event Reporting in Social Media
- Pharma in Social Media
- Social Intelligence
- Brand Loyalty vs. Affinity in a Social Media World
- The Chameleon Qualities of Social Influence—What the Future Holds
- The Visible Approach to Assessing Social Media Sentiment
- Measuring Social Sentiment: Assessing and Scoring Opinion in Social Media
Adverse Event Reporting in Social Media
This white paper sheds light on the realities of Adverse Event Reporting in social media. It includes hard numbers and meaningful research intended to assist pharmaceutical companies in determining the scope and potential impact of creating a social listening program.
Author: Jackie Kmetz, Director of Community Educational Outreach
Pharma in Social Media
Is the return greater than the risk for pharma companies investing in social media? – It is. But it starts with understanding customers’ expectations and needs—and considering them in the context of your marketing strategy and industry compliance guidelines.
Author: Greg Singh, Visible Account Executive
Social Intelligence
What is Social Intelligence and how does it go beyond listening platforms and monitoring tools?
Authors:
Esteban Kolsky, ThinkJar LLC
Diane Terrell, FedEx
Vanessa Fox, Nine By Blue
Kelly Pennock, Visible CEO
Brand Loyalty vs. Affinity in a Social Media World
How loyalty and affinity differ and why it’s important to recognize this difference in the social media world.
Author: Debbie DeGabrielle, Visible CMO
The Chameleon Qualities of Social Influence—What the Future Holds
Why agreeing upon a single definition for influence as a social media metric is proving to be a frustrating challenge—and one that lacks the promise of a satisfying resolution since there is no one-size-fits-all definition that can be ascribed to influence.
Author: Kelly Pennock, Visible CEO
The Visible Approach to Assessing Social Media Sentiment
Get insight into how Visible®’s scientists approach sentiment analysis including Natural Language Processing, feature engineering and weighing in social context.
Author: Shawn Rutledge
Measuring Social Sentiment: Assessing and Scoring Opinion in Social Media
This white paper focuses on understanding how the accuracy of sentiment scoring is measured in the industry and what you should care about from a business perspective.
Author: Jackie Kmetz