Social Media White Papers
The following white papers dive deep into key social media issues facing marketers, advertisers, communications and service teams and social media practitioners.
How Social Data Can Boost Your Business Without Busting Your Budget
Social media is hot but it can difficult to figure out how much it will cost to use. This report focuses on what it costs to get started in social media marketing, resources required, ways other companies are using social media and what success looks like for their programs.
Author: Jackie Kmetz, Director of Community Educational Outreach
Adverse Event Reporting in Social Media
This white paper sheds light on the realities of Adverse Event Reporting in social media. It includes hard numbers and meaningful research intended to assist pharmaceutical companies in determining the scope and potential impact of creating a social listening program.
Author: Jackie Kmetz, Director of Community Educational Outreach
Pharma in Social Media
Is the return greater than the risk for pharma companies investing in social media? – It is. But it starts with understanding customers’ expectations and needs—and considering them in the context of your marketing strategy and industry compliance guidelines.
Author: Greg Singh, Visible Account Executive
Social Intelligence
What is Social Intelligence and how does it go beyond listening platforms and monitoring tools?
Authors:
Esteban Kolsky, ThinkJar LLC
Diane Terrell, FedEx
Vanessa Fox, Nine By Blue
Kelly Pennock, Visible CEO
Brand Loyalty vs. Affinity in a Social Media World
How loyalty and affinity differ and why it’s important to recognize this difference in the social media world.
Author: Debbie DeGabrielle, Visible CMO
The Chameleon Qualities of Social Influence—What the Future Holds
Why agreeing upon a single definition for influence as a social media metric is proving to be a frustrating challenge—and one that lacks the promise of a satisfying resolution since there is no one-size-fits-all definition that can be ascribed to influence.
Author: Kelly Pennock, Visible CEO
The Visible Approach to Assessing Social Media Sentiment
Get insight into how Visible®’s scientists approach sentiment analysis including Natural Language Processing, feature engineering and weighing in social context.
Author: Shawn Rutledge
Measuring Social Sentiment: Assessing and Scoring Opinion in Social Media
This white paper focuses on understanding how the accuracy of sentiment scoring is measured in the industry and what you should care about from a business perspective.
Author: Jackie Kmetz