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Social Media Case Studies
The following social media case studies illustrate several business problems our clients solved by using Social Intelligence and the Visible Intelligence® platform to: promote events, drive user adoption, increase box office predictions and launch a new product.
- Bringing Fan “Social Buzz” to Life
- Driving Product Adoption via Social Media Engagement
- Combining Traditional Research with Social Intelligence
- Pre and Post Product Launch Campaign Design and Analysis
- Quick Take: Can a Machine Really Score Sentiment?
Bringing Fan “Social Buzz” to Life
How TBWAChiatDay used Visible Intelligence to bring social media fan “buzz” to life to promote the 52nd GRAMMY Awards.
Driving Product Adoption via Social Media Engagement
How Microsoft used Visible Intelligence to listen to and engage with millions of IT professionals to help drive adoption of Windows 7.
Combining Traditional Research with Social Intelligence
How market research and consulting firm Penn Schoen Berland used Visible Intelligence to gather Twitter data to help them better predict box office results.
Social Media Product Launch
How Xerox informed their launch campaign by using Visible Intelligence to understand pain points and where customers were conversing prior to launch and post launch to make sense of the community buzz surrounding the introduction of their new ColorQube multifunction printer.
Testing Sentiment Analysis Accuracy
In this “quick take” our Director of Core Technology, Shawn Rutledge, takes a look at testing sentiment accuracy of social posts and how machine scoring techniques match up against traditional human scoring practices.