Social Media Topic Discovery
Social media is great for all the things you know about. In fact social listening starts here; measuring things you know about. But there is value in what you don’t know, what you didn’t know to ask or to measure. So how do you uncover these yet unknown topics? You use Visible®’s interactive social media Topic Discovery™.
Topic Discovery enables users to understand interesting, significant themes within their searches by presenting terms which help differentiate searches from another, as well as identify terms which are common themes among both or from different perspectives such as by Media Type, Sentiment, and Geography. Each of these allows you to see the common and differentiating terms comparing different aspects such as what people are saying on blogs versus forums, when expressing positive versus negative sentiment, or efficiently summarizing what consumers are saying about your brand this week versus last week.
Our technology extracts and compares data across six dimensions to help you find emerging sub-topics, quickly summarize and understand significant themes in your searches, and then drill into the data instantly to get topic samples and related terms. How does our Topic Discovery stack up against other social listening platforms? We can’t compare it. Why? Because you won’t find it anywhere else—we invented it!