Social Media Analytics
Visible Intelligence Analytics Window
For individuals who are interested in better understanding the drivers, key influencers and segments initiating the conversations, Visible® has powerful social media analytics including:
- Topic Discovery™ to help you discover unique insights that you were not previously aware of or searching for. This is often referred to as “the secret weapon” by our clients.
- Prominent terms list which provides an easy to consume summary of the most frequently mentioned words for a particular search. It lets you view key themes instantly.
- Automated sentiment enables you to gauge the tone of online conversations and track the impact of your marketing and social media efforts over time.
- Influence Scores to help you understand who is leading conversations and shaping opinions. It can help you pinpoint whose voice carries the most weight on social channels.
- Site Level Demographic and Psychographic analysis to provide context about a site’s demographics (gender, age) as well as the most popular topics discussed on that community.
- Geographic Analysis to inform you about where conversations happening.
Visible Intelligence Analytics Interface
These sophisticated analytics tools are integrated right into the Visible Intelligence® product. Our analytics are proprietary and are available as part of the platform at no additional cost, so you can get the most out of your social media investments.