Social Media Management Platform
Leading the Industry in Social Media Monitoring, Analytics & Engagement
Social media has transformed how people, and businesses, communicate. With billions of pieces of content being added every day, it’s a lot of data to process, analyze and act on. Finding a way to manage that information and identify actionable insights on-demand is critical to your bottom line. That’s where Visible® comes in. It’s what we do and we’re really passionate about this space.
Our social media monitoring, analytics and engagement platform, Visible Intelligence®, enables you to monitor, analyze and actively engage in social media conversations all in one place. No need to use multiple solutions – just one seamless, integrated experience that enables you to access uncapped search results. You get social insights when you need them, the way you need them, be it in a custom dashboard view, your inbox or integrated into your existing CRM system.
Visible Intelligence has been recognized by industry analysts and customers alike for its speed, data quality and depth of analytics to support you in making better business decisions. For example, Visible Intelligence was recently recognized by Gleanster as a leading provider of Social Intelligence solutions, in terms of Ease of Deployment, Ease of Use, Features and Functionality and Overall Value.
Making Better Business Decisions with Social Insights
Visible serves as the hub for social media and makes it possible to drive results across the enterprise. In today’s digital world, traditionally disparate departments and functions need to collaborate and unify their interactions with customers. The Social Intelligence and engagement capability that Visible provides can inform a variety of key functions across your organization. Here are some examples of how you can leverage Visible’s social insights:
Brand and Competitive Analysis
Monitor what people are saying about your company, products, competitors and your industry on social channels. Gauge perceptions about your brand, changes in opinion and sentiment over time and you share of voice relative to competitors. You can also identify advocates and begin to nurture those relationships to create evangelists for your brand.
Keep an eye on industry trends and gain insights about your customers’ opinions, habits and preferences. Social data can be a quick and inexpensive way to better understand your target audience. It can also be useful for R&D purposes when exploring potential new product categories, new markets or line extensions.
PR and Crisis Identification
You can’t control what others say about you, but you can understand what they are saying—and where they are saying it. By using Visible to detect how these trends evolve, you can make sure your response is effective and timely. Setting up event-driven alerts triggered by volume changes in Visible Intelligence is easy and can provide an early warning system so you can respond quickly when crises happens.
From informing ad messaging and media spend to refining campaign elements, Visible Intelligence can help you use social data to optimize your ad campaigns. By monitoring conversations before and after launching a new campaign, you can determine whether the intended messaging is resonating with your target audience. With social media, feedback is virtually instantaneous; you don’t have to wait weeks to understand if your new campaign is making an impact. In addition, understanding your target audiences’ preferred channels, and where conversations are occurring, helps inform media planning to ensure greater effectiveness.
Visible makes it easy for you to determine the key influencers talking about your brand or industry and whose voice carries the most weight on social channels. This can help inform who to engage with, as well as help you craft the messaging to those influencers. Already have a particular list of influencers that you would like to track? Visible accommodates that as well.
Social media monitoring and engagement can help you discover potential service issues, benchmark customer satisfaction and directly respond to customer questions or problems on channels like Twitter or Facebook. With Visible’s powerful filtering and segmentation capabilities you can quickly find and address customer problems expressed online – and enhance customer satisfaction.
Sales and Lead Generation
Listening to your prospects and customers online can help you generate leads, as well as, gain insights into target audience behavior, preferences and their decision making process. Essentially, this becomes a new source of leads for your pipeline, as well as a way to better understand your prospects.