V·IQ Social Performance Dashboard
Improve Your Social Intelligence and Business Performance
Keeping up with the enormous inflow of information from a variety of sources is a continuous, and often insurmountable, challenge. Working across geographies, business groups and functional teams further adds to the complexity. V·IQ™ makes it easy to provide a consolidated, relevant view of key metrics to keep decision makers informed and armed with the vital intelligence to drive meaningful business outcomes – at the click of a button.
V·IQ is a social performance dashboard which combines valuable social intelligence from the Visible® platform with other strategic metrics which may include CRM, traditional media, Web analytics or other performance data. Aggregating your mission critical data in a single dashboard provides an easy to share, continuously refreshed snapshot of your business for key stakeholders.
Since it is customizable, V·IQ allows you to tailor the dashboard components based on what is important to you, whether that involves measuring the return on your social media investments, monitoring brand health on the social Web, or understanding developing trends. Our experienced account team works with you to ensure V·IQ is optimized for your needs and reflects your business goals.
Comprehensive - Get a snapshot view of what is most important to you from multiple data sources in a single, convenient dashboard. No need to sift through multiple reports or systems.
Flexible - The modular nature makes it easy to set V·IQ up initially, as well as to make adjustments as business objectives or priorities change. You can easily combine social insights from Visible such as share of voice, sentiment, volume trends and key influencers with Facebook metrics, Twitter statistics, Google Analytics and more, all in one consolidated view. V·IQ is also easy to personalize. A version with your logo and brand palette can be created for you.
Efficient - These summary-level dashboards are available on-demand and can easily be accessed and shared with others in your organization. Key stakeholders, various teams and senior management can get a live snapshot at any time. This reduces fire-drills spurred by the need to pull this type of reporting manually on an ad-hoc basis.
Current - You don’t have to worry about looking at out of date, stale data. With V·IQ you can be confident you are viewing the most up-to-date intelligence.
Insightful - V·IQ can help you obtain a timely, ongoing stream of data to inform broader initiatives and decisions. This useful dashboard helps you measure the true value of your investments and efforts in social marketing.
Fast - V·IQ is designed for quick setup so you can begin to experience the benefits quickly. Our experienced account managers partner with you to understand your requirements and structure the dashboard so it is tailored to your needs.
Applications of V·IQ for Enterprise Companies
Corporate brand monitoring dashboard - brings together a consolidated view of your brand’s health across the Social Web. This may include metrics such as social conversation volumes, trends in brand sentiment, Facebook likes, YouTube views, as well as other metrics that cross-functional teams consisting of corporate communications, media relations and marketing would be interested in.
Brand/Product Team dashboard - serves up key insights relevant to an individual brand or product. A unique dashboard can be created tracking performance data specific to the product, competitors and even the product category. Components of this type of dashboard may include share of voice, sentiment comparisons, media type analysis, volume trends, prominent terms cloud and influencer leaderboards.
Campaign tracking dashboard - helps you instantly understand the impact of your social media initiatives or marketing campaigns. This type of dashboard can be refreshed as campaigns or initiatives change. Having this critical data at your fingertips allows you to quickly gauge consumer perceptions and enable you to make any required modifications to creative, messaging or media plans if needed.
Global performance dashboard - aggregates metrics from multiple geographic locations providing global oversight and understanding of your brand and global initiatives. For example, this type of dashboard can show a snapshot of customer service metrics or CRM efforts across regions and languages. It can also facilitate monitoring of global brand and marketing initiatives.
Applications of V·IQ for Agencies
V·IQ is a great way to deliver essential social media and trending data to your clients while you still maintain the Visible workspace for your own research and internal use. The flexibility of the dashboard makes it easy for you to combine social data with other performance data to provide an easy to understand, instant view of campaigns or initiatives for your clients.