A hunger for social media intelligence is growing across all types of organizations – an appetite for packaged data, in a format suitable for your business need. With Visible’s direct API access, getting social data is stress-free - whether you need it regularly or just once in a while.
The Visible Intelligence (VI) API uses a simple, robust, and secure programming interface so you can seamlessly integrate social media data into your organization’s processes and systems. Simply start by using the power of Visible Intelligence to pinpoint social data that meets your specifications; then tap into that continuous flow of data through the REST-full based API.
Example API Uses
There are many cases where the VI API can be used to provide access to social media data. Following are but a few examples of how it has been used by our clients:
- Executive and Cross-Team Dashboards: Provide key social media metrics about your company or brand to senior executives and cross-functional teams. Incorporate metrics such as sentiment trends or Twitter hotspots in real time.
- Incorporation of social media data into marketing mix modeling: Integrate key social media data such as volume of conversation over time per social media site/channel into your model. Use the VI API to request the data for the brands you track, then directly export it into Excel or a database for further analysis.
- Integration of social media data into campaign management platforms: Incorporate social media buzz volumes, sentiment, and prominent terms following each campaign to track and measure performance. The VI API requests the data based on the campaign messages you define and then sends it to your campaign management tool to provide key KPI’s to guide future programs.
The Visible team is ready to team with you to help craft a solution for your business needs. See how Kantar is using the Visible API to monitor Twitter activity and sentiment about developing topics such as health care, technology, politics and more.
Screen shot of Kantar US Social Dashboard for Football
Sample Executive Dashboard