3.2.10

Visible Technologies Takes Online Reputation Management to the Next Level with SaaS Offering

truREPUTATION 2.0 delivers powerful tools and insights to manage the online reputation of brands and high-profile individuals


Visible Technologies, a leading provider of social media and reputation management solutions today announced it has further enhanced its industry leading truCAST Suite, with the latest release of truREPUTATION. truREPUTATION 2.0 further enables proactive management of a brand or individual's online reputation through search engine results tracking and analysis capabilities that deliver immediate insights within a single dashboard.

As content from blogs, social networks and consumer review sites become increasingly integrated within search results, marketers need to move beyond simple ad hoc monitoring and search engine optimization tactics to adopting a more comprehensive approach to online reputation management. To deliver this invaluable insight, truREPUTATION 2.0 collects and analyzes search results from Google, Yahoo and Bing, incorporating numeric values signifying sentiment of a brand into its analysis. In addition, marketers and PR executives benefit from the ability to add and track keywords, including international search engines, in one place.

truREPUTATION is a full-service suite, complemented by best-in-class technology, with different offerings that enable marketers to get ahead of crisis situations and proactively manage search results that influence public perceptions of their brand. The key components of the truREPUTATION 2.0 suite include:

  • truREPUTATION Manager: A comprehensive, proactive search result management service for domestic and international search engines that promotes positive content and provides access to truREPUTATION 2.0, dedicated customer support and advanced business intelligence.
  • truREPUTATION Monitor: A hands-on service that includes access to truREPUTATION 2.0, weekly monitoring, tracking and reporting and advanced business intelligence.
  • truREPUTATION Viewpoint: A deep-dive report of current search engine content collected and scored for sentiment using truREPUTATION 2.0, paired with specific recommendations on how to improve rankings.
  • truREPUTATION Snapshot: A short summary and analysis of current search engine content, collected and scored for sentiment with truREPUTATION 2.0.

Availability and Trial Offer

  • TruREPUTATION is available immediately through a software-as-a-service (SaaS) model.
  • Visible Technologies will also offer qualified brand marketers and public relations agencies a free trial of the truREPUTATION 2.0 software. Click here for more information about the free trial: http://bit.ly/dp32vC

Supporting Quotes

  • "Reputation management is no longer just an issue in times of brand crisis, but a pervasive part of business that can have a major impact on sales, customer relationships and company valuation," said Blake Cahill, senior vice president of marketing, Visible Technologies. "truREPUTATION 2.0 empowers brands with the tools needed to easily manage the search results that influence their public perception, ensuring Web searchers can find the most accurate, important and relevant information about the brand."
  • "Again and again we rely on Visible Technologies and truREPUTATION to help us manage crisis situations that arise for our clients," said Colin Sutton, New York managing director, M80. "The level of service, and ability to provide 24/7 support to my team and my clients is unmatched."

Supporting Resources


About Visible Technologies

Visible Technologies helps companies like Microsoft, Autodesk and Xerox listen and learn what consumers are saying about them online and enables individuals to manage and protect their online reputations by helping brands to engage in the right conversations with the right influencers at the right time. With real-time business insight and response powered by the industry-leading truCAST technology platform, companies build relationships with customers, bolster their brands and grow revenue. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.


For more information, press only:

For Visible Technologies
Blake Cahill
425.957.6041
blake@visibletechnologies.com

For Blanc & Otus
Joan Levy
415.856.5110
jlevy@blancandotus.com


truCAST, truPULSE, truSEARCH, truINSIGHT, and truREPUTATION are trademarks of Visible Technologies. All other product and company names mentioned herein may be trademarks of their respective owners.