09.09.09

Visible Technologies Extends Comprehensive Social Media Intelligence Platform

Helps companies eliminate silos while delivering more real-time social media listening capabilities

Visible Technologies, a leading provider of social media monitoring and engagement solutions, today announced it has extended the truCAST engine across its platform and renamed products within the truCAST Suite to address the critical keys to successfully adopting and integrating insights from the social and search channels across the enterprise. In addition, the company has broadened its on-demand social media monitoring functionality throughout the truCAST Suite with the introduction of truPULSE.

According to "The Forrester Wave™: Listening Platforms, Q1 2009": "Today listening platforms are self-contained silos of data that are focused on tracking a brand and its competitors' presence in a wide variety of media. But marketers don't operate in siloed channels. Firms use a variety of interaction tools like call centers, Web sites, branch offices, POS systems, and direct mail to communicate with their customers. Listening platforms must deliver the extracted insights to one or more channels to inform interactions and improve customer decision support systems."

Streamline Social Media Monitoring and Participation with the truCAST Suite
The truCAST Suite allows companies to break down organizational silos by aggregating real-time social intelligence on one platform to meet business needs. Powered by the truCAST engine, the full-feature platform includes:

truVOICE: Previously called TruCast, the flagship product is an enterprise-class solution with advanced data collection, cross departmental engagement workflow, approvals and tracking of social media conversations.
truPULSE: An on-demand listening tool for rapid social media monitoring and analysis of online dialogue to provide organizations a quick and robust way to identify the topics they want to explore deeper.
truSEARCH: A rich repository of social media data to intuitively investigate what is important, with key-phrase drilldown, topic discovery and conceptual search functionality.
truINSIGHT: A comprehensive set of professional services and reports that help companies holistically track and measure social conversations to make more timely and informed business decisions.
truREPUTATION: A full suite of online reputation management services that provide individuals and corporations with an effective way to comprehensively manage their reputation in search engine results through assessment and measurement, protection and repair.

Announcing truPULSE for Real-Time Social Media Intelligence
Ideal for corporations who want to immediately start learning what consumers are saying about their brands online, Visible Technologies today introduced truPULSE, an RSS feed-based web monitoring application. With truPULSE, organizations of all sizes can monitor social media dialogue in one easy-to-use, easy-to-navigate web application, and have the foundation to scale up their investment as their conversation management needs increase.

truPULSE adds extensive real-time conversation management capabilities to the truCAST Suite and provides businesses with the ability to:
Listen: Immediately listen to market and consumer attitudes from multiple online sources, including mainstream media, video, images, blogs, Twitter and RSS feed in 12 languages.
Track: Assign and track conversational tone to gauge consumer perceptions and attitudes about brands, products and competitors.
Discover: Uncover research trends and comparisons between issues and brands as well as quickly identify crisis and customer service issues.
Manage: Centrally administer Twitter engagement.
Promote: Share posts on Facebook, MySpace, Digg, Delcious and Twitter or share them via email.
Notify: Receive automatic alerts on "hot" topics.

"Businesses who were early adopters of social media intelligence platforms now have a competitive advantage and are seeing ROI as a result of their investments," said Dan Vetras, CEO of Visible Technologies. "We can help companies of all sizes leverage social media intelligence immediately, as well as deliver the most comprehensive platform to listen, learn, engage and protect their brands online in the future."

"With the proliferation of social media, companies need to pay close attention to online conversation and understand what consumers are saying about their brands," said Jeff Zabin, research fellow, Customer Management Technology, Aberdeen Group. "Best-in-Class companies that monitor, analyze and participate in social media are able to achieve multiple benefits, including increased customer loyalty, customer advocacy and return on marketing investment. They are also able to derive actionable insights that can lead to new revenue opportunities. Platforms like Visible Technologies' truCAST Suite deliver the broad range of capabilities that brands need to help attract and retain profitable customers and to capture, analyze and act upon the insights that drive real business value."

Related Resources
Company overview
truCAST Suite
Case studies - Xerox
Case studies - Microsoft
truPULSE
Datasheet
Screenshots - detailed view
Screenshots - reporting view
Company blog
Whitepaper download

About Visible Technologies

Visible Technologies helps companies like Microsoft, Hormel and Xerox listen and learn what consumers are saying about them online and enables individuals to manage and protect their online reputations by helping brands to engage in the right conversations with the right influencers at the right time. With real-time business insight and response powered by the industry-leading truCAST technology platform, companies build relationships with customers, bolster their brands and grow revenue. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.

For more information, press only:

For Visible Technologies
Blake Cahill
425.957.6041
blake@visibletechnologies.com

For Blanc & Otus
Meredith Obendorfer
415.856.5167
mobendorfer@blancandotus.com

truCAST, truPULSE, truSEARCH, truINSIGHT, and truREPUTATION are trademarks of Visible Technologies. All other product and company names mentioned herein may be trademarks of their respective owners.