03.27.09
Visible Technologies Named Washington Technology Industry Association's Commercial Product or Service of the Year
Company's social media monitoring, analysis and engagement platform, TruCast®, recognized with prestigious award
Visible Technologies, a leading provider of social media analysis and engagement solutions, today announced it has been honored as the Commercial Product or Service of the Year by the Washington Technology Industry Association (WTIA) as part of its 14th annual Industry Achievement Awards (IAAs). The awards recognize local companies, individuals and students who best demonstrate innovation and excellence in creating new technologies, applications and services. Finalists were chosen by a panel of local industry experts, and the winners were chosen by the local technology community through an online voting system.
"For the first time ever, thousands of votes from the local technology community determined this year's IAA winners. To be named by your peers as one of our region's best and brightest is a great honor," said Ken Myer, president and CEO of the WTIA. "We've watched the local technology community grow exponentially during our 25 years as an organization, and we believe this year's winners demonstrated that Washington continues to be a home for world class innovations. We're honored to be able to recognize these companies and individuals, and we look forward to seeing what great things they will do next."
This is the first year Visible Technologies has received the WTIA award for Commercial Product or Service of the Year. Providing brands, including Microsoft, Panasonic and Hormel, the ability to bolster brand reputation, build revenue and measure the success of social media campaigns, Visible Technologies is based in Seattle and was founded in 2005 The company's TruCast® platform provides actionable business intelligence, enabling enterprises to implement social media strategies across their organizations and engage with consumers online more actively.
"Winning this year's WTIA's Industry Achievement Award for Commercial Product or Service of the Year is especially meaningful since the final selection was made by the community," said Dan Vetras, CEO, Visible Technologies. "This award is a tremendous honor and we're very appreciative to all who voted for Visible Technologies."
"Following our recognition as a "strong performer" with a "strong technology backbone" in the January 2009 report, 'The Forrester Wave™: Listening Platforms, Q1 2009', being honored with this award demonstrates additional credibility of the TruCast platform," said Blake Cahill, senior vice president of marketing, Visible Technologies.
The Washington Technology Industry Association, founded in 1984, is the largest statewide association of technology companies, IT departments and individual technology professionals in North America. With more than 1,000 member companies representing more than 100,000 employees in Washington State, the association is a catalyst for sharing expertise, fostering collaboration, delivering key business services and advancing the value and global impact of technology companies doing business in Washington.
About Visible Technologies
Visible Technologies helps companies listen and learn what consumers are saying about them online, and it enables brands to participate in the right conversations with the right influencers at the right time. With this real-time business insight and response, companies build relationships with customers, bolster their brands and grow revenue. Its innovative TruCast® platform is the industry's first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful TruView™ search engine solution. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.
For more information, press only:
For Visible Technologies
Blake Cahill
425.957.6041
blake@visibletechnologies.com
For Blanc & Otus
VisibleTech@blancandotus.com