01.23.09

Top Independent Research Firm Cites Visible Technologies as Strong Performer in Listening Platforms Report

Company's "Technology-Focused Solution" Recognized Among Social Media Listening Firms


  • Visible Technologies, an industry leading provider of social media analysis and engagement solutions, today was named a "strong performer" with a "strong technology backbone" in the January 2009 report, "The Forrester Wave™: Listening Platforms, Q1 2009."
  • The report marks the first time Forrester Research defines the category as "Listening Platforms." Previously called "brand monitoring," the new market definition reflects the need for brands to understand the increasing influence of consumer conversations and peer reviews on a company's ability to engage with and market to customers.
  • Providing an in-depth look at how well vendors mine traditional, online and social media sources to extract and deliver insights for marketers, the report gives top score to Visible Technologies for its product strategy.
  • Forrester writes in the report, "Visible Technologies, a new entrant to the listening platform category, offers an impressive technology stack. Visible Technologies delivers strong reporting capabilities and is the vendor best positioned to extend social media analysis data and attributes into CRM systems."
  • Visible Technologies helps brands, including Microsoft, Panasonic and Hormel, bolster brand reputation, build revenue and measure the success of social media engagement. The company's TruCast®2.0 social media analysis and engagement platform launched in May 2008.
  • Cited for its "technology-focused solution set," the Visible Technologies team is also increasing the frequency of product release cycles to deliver client-requested enhancements and provide deeper insight into online conversations and influence.
  • A Webcast hosted by Visible Technologies featuring the Forrester report author Suresh Vittal, Microsoft social media practitioners and the American Marketing Association, titled "Navigating the Groundswell: Marketing in a Consumer Controlled World," is scheduled for February 17. Additional information and registration is available at https://cc.readytalk.com/r/12slb60ssbkhz.

Quotes

"Visible Technologies is a good fit for the self-sufficient and socially aware marketer."
- The Forrester Wave™: Listening Platforms, Q1 2009, by Suresh Vittal

"We think it's important companies listen to, learn from and engage with their customers online to glean actionable business insight. Many marketers grapple with the notion of social media, its enormity and its velocity, and we're pleased Forrester has included us in the latest Wave analysis as the market continues to progress."
- Adam Selig, CEO, Visible Technologies

"Smart companies are increasingly incorporating the real-time data of social media across the enterprise. This 360-degree view of consumer conversations yields business intelligence that can be used to gain further visibility, measure marketing investment and see the success of customer service initiatives. This integration begins to fulfill on the promise of customer-centric business transformation and CRM environments."
- Blake Cahill, Senior Vice President of Marketing, Visible Technologies


Supporting Resources


About Visible Technologies

Visible Technologies helps companies listen and learn what consumers are saying about them online, and it enables brands to participate in the right conversations with the right influencers at the right time. With this real-time business insight and response, companies build relationships with customers, bolster their brands and grow revenue. Its innovative TruCast® platform is the industry's first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful TruView™ search engine solution. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.


For more information, press only:

For Visible Technologies
Blake Cahill
425.957.6041
blake@visibletechnologies.com

For Blanc & Otus
VisibleTech@blancandotus.com