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Social Media Sentiment Analysis
Visible Intelligence® Sentiment Chart
Measuring the emotional state of people is a complicated operation, particularly when you’re working with the written word. With Visible®’s automated sentiment analysis you can instantly gauge the tone of online conversations and track the impact of your marketing and social media efforts over time. Our interactive graphs and charts make it easy to drill down into particular discussions to better understand the drivers of positive and negative sentiments and to instantly determine the cause behind an unusual volume spike.
Visible has unparalleled depth and maturity in the area of sentiment analysis. Our industry-leading, multi-language sentiment analysis was developed based on over six years of data and the world’s largest collection of human-scored social content for the most advanced automated sentiment analysis. Basing our sentiment algorithm on actual social content ensures the highest level of accuracy. It was built from social data, for social data and takes into account the language people use on social media channels (ex. slang, acronyms, and typos). In fact, a lab test showed that Visible’s automated sentiment is as accurate as hand scoring by a human!