Visible Technologies March 2009 Newsletter

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Social Media Update from Visible Technologies

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May Highlights

Welcome to this month's Social Media Update from Visible Technologies. I hope you had a chance to enjoy the long holiday weekend!

This edition features several interesting industry news articles covering a variety of topics such as a possible Twitter TV show, a Del Monte case study on using social media insights to successfully launch a new product, Microsoft's new search engine, and a BusineesWeek article on the value of online friendships.

Additionally, I invite you to download a free copy of a new Aberdeen report, Brand Reputation Management: Using Online Monitoring to Protect the Company's Crown Jewels.

Finally, don't forget to tune in for Socializing Media which airs every other Thursday at 9 am Pacific Time/12 pm Eastern Time on blog talk radio - just call in to listen (347) 677-1592.

Sincerely,

Blake Cahill,
SVP of Marketing
Visible Technologies
@bcahill on Twitter

Twitter May Not "Transform Television," But Its Jump Is Interesting

TechCrunch Logo

"When news broke earlier that Twitter was working with some Hollywood types to develop a television series, the web nearly imploded on itself. Some assumed that the show would be about the people behind the scenes at Twitter, some thought they may have a chance to be on television because they use Twitter, some were outraged that Twitter would make a TV show rather than improving heir own service, some thought it was Twitter openly endorsing the stalking of celebrities, most thought it was odd, to say the least. So Twitter co-founder Biz Stone weighed in to clarify a bit..."

How Del Monte Social Media Strategy Created A New Pet Food

"It's one thing to debate the potential power of social media marketing to influence product sales but quite another to watch a social media project actually create a popular new product. In his keynote address at last week's Interactive Advertising Bureau's Social Media Conference, Forrester Research's Josh Bernoff explained how Del Monte Foods did that very thing in just six weeks..."

Bing: Microsoft Launching New Rival to Google?

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"Microsoft, acknowledging its weakness in the web search market, plans a major ad campaign and rebrand for its Live Search product this Spring, essentially mounting an ad war against Google (Google reviews) and Yahoo... While the name of the new challenger has yet to be confirmed, an AdAge article published today suggests the rebrand might include a name change to "Bing", along with an $80 to $100 million ad campaign. Google, by comparison, spent a total of $25 million on ads in 2008. Ads will appear on the web, TV, radio, newspapers and magazines..."

Learning, and Profiting, from Online Friendships

BusinessWeek Logo

"A question: If you have 347 followers on the Twitter microblogging service, what are the chances that they'll click on the same online ad you clicked on last night? Advertisers are dying to know. Or, say you and a colleague exchange e-mails on a Saturday night. Can managers assume that you have a tight working relationship? Researchers at IBM and Massachusetts Institute of Technology are investigating..."