Pick of the Twitter

It's here. It's Twitter. Get used to it.

The popular Internet social networking tool allows people to post updates, or "tweets," up to 140 characters in length about what they're doing or thinking at any given moment.

Some people post dozens of tweets a day; others, not so much. The phenomenon has sparked a new kind of identity theft, in which regular folks pose as celebrities - luminaries have included Darth Vader and Tina Fey - and draw a following. But it never seems to matter whether it's the real deal or just an imposter.

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Debunking Six Social Media Myths

For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be.

But before you take the plunge, bear in mind the many myths that surround social media.

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Seven Out of 10 Global Executives Fear For Their Corporate Reputations

In response to frequent questions from corporate leaders on how the Internet is transforming corporate reputations worldwide, leading public relations firm Weber Shandwick conducted research among global executives on online reputation management in cooperation with the Economist Intelligence Unit (EIU). The survey, Risky Business: Reputations Online™ found that employee sabotage and misdirected e-mails are among executives' greatest concerns, fueling the belief among 67% of top global executives that their own companies' reputations are threatened.

Risky Business: Reputations Online was conducted among 703 senior executives within more than 20 industries in 62 countries spanning North America, Europe, Asia Pacific and other markets.

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