Visible Technologies September 2008 Newsletter

News From Visible Technologies

VisInsights
Please visit VisInsights.com
for thoughts and commentary from Blake Cahill and Mike Spataro related to Online Reputation Management, Brand Monitoring, Social Media, and Customer Experience.

8 Great Case Studies in Corporate Social Media BlogWell Logo

Unprecedented insight on social media from Cisco, Intel, Wells Fargo, Walmart, UPS, Kaiser Permanente, Graco, and Home Depot. Measuring ROI, managing teams, legal issues, BtoB, working with agencies and creating great content. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn from the world's top companies who are already doing it well. Get practical, how-to advice, a lesson on tricky disclosure issues, and loads of ideas and examples for just $200. From GasPedal and Blog Council.

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Search Is About Much More Than Being Found 1 to 1 Media Logo

"According to Cahill, 90 percent of users only look at the first page of search results. If a company's website is fighting for placement against negative listings or irrelevant matches, it's hard to get noticed and stand out as a leading brand or expert within an industry."

Blake Cahil, SVP of Marketing at Visible Technologies talks about owning your namespace in online reputation management.

Monitoring Your Brand and Reputation Online Newsfactor Logo

"One way that companies can take an active role in their online reputation management processes is to ensure that all online mentions of them going forward project the messaging and images that they prefer. Of course, creating strong products and providing stellar customer service can also help you get positive online press."