Free Aberdeen Report

Visible Technologies has recently sponsored an Aberdeen Group Social Media Marketing Report titled "Social Media Marketing: The Latest Buzz on Word of Mouth". The report features several of Visible Technologies' customers and focuses on how companies can use word of mouth to improve Return on Marketing Investment (ROMI).

The key findings listed in the report include:

• Best-in-class companies are seven times more likely than laggards to integrate social media marketing activities with other marketing tactics
• Best-in-class companies are nearly three times more likely than laggards to use data-analysis tools to monitor and refine their strategies

The report also focuses on how best-in-class companies use online social media domains as a marketing tool by launching viral campaigns, participating in niche communities, and gaining consumer insight from consumer-generated content. A complimentary copy of the report can be downloaded from the following link:

http://www.aberdeen.com/link/sponsor.asp?spid=30411321&cid=5133

Sincerely,

Blake Cahill
SVP Sales and Marketing