Visible Technologies Visible Technologies

News

Press Release

8.7.08

Visible Technologies Sponsors Aberdeen Group Social Media Marketing Report

Report provides insight into leaders and laggards of integrated marketing strategies and tactics

 

SEATTLE, WA

 

  • Visible Technologies, a leading provider of social media monitoring and engagement solutions, today announced it has sponsored the latest Aberdeen Group report, Social Media Marketing: The Latest Buzz on Word of Mouth.
  • The report, which features several Visible Technologies customers, investigates how companies can improve return on marketing investment (ROMI) and make smarter marketing decisions by harnessing the power of word of mouth.
  • Aberdeen examined the use, experience and intentions of more than 300 diverse enterprises, including several users of Visible Technologies' social media platform, TruCast®, to create a social media roadmap for companies to drive marketing results. Key findings include:
    • Best-in-class companies are seven times more likely than laggards to integrate social media marketing activities with other marketing tactics.
    • Best-in-class companies are nearly three times more likely than laggards to use data-analysis tools to monitor and refine their strategies.
  • The report also focuses on how best-in-class companies launch viral campaigns, form and participate in niche communities, and spur brand advocacy through other approaches to social media marketing while gleaning valuable customer insights from consumer-generated content to inform future marketing actions.
  • Visible Technologies provides brands, including Microsoft, Panasonic, and Hormel, the ability to bolster brand reputation, build revenue and measure the success of social media engagement. The company's TruCast®2.0 social media monitoring and engagement platform, launched in May 2008, provides clients the ability to monitor and engage in social media conversations.
  • A complimentary copy of the report can be downloaded from the following link: http://www.aberdeen.com/link/sponsor.asp?spid=30411321&cid=5133

 

Quotes

 

"The rapid proliferation and growing popularity of social media sites are spreading consumer brand experiences, recommendations and opinions faster and farther than ever before. For many companies, the challenge of social media marketing is to identify the top online influencers, engage them as brand evangelists, and then track the impact of their words and actions for return on marketing investment. Visible Technologies fundamentally understands social media engagement and their TruCast application helps companies successfully monitor, measure, and participate in online conversations, which is why we're pleased to have them as a sponsor of this report." - Jeff Zabin, research fellow, customer management practice, Aberdeen Group

 

"Many brands are exploring online engagement as a new way to connect with consumers as they move away from traditional marketing outlets. This Aberdeen report serves as a valuable resource for brands, revealing the emerging best practices behind the companies achieving marketing return on their social media investments. We're proud to support this informative research as well as have some of our clients featured." - Blake Cahill, senior vice president of sales and marketing, Visible Technologies

 

Supporting Resources

 

 

About Visible Technologies

Visible Technologies helps companies listen and learn what consumers are saying about them online, and it enables brands to participate in the right conversations with the right influencers at the right time. With this real-time business insight and response, companies build relationships with customers, bolster their brands and grow revenue. Its innovative TruCast® platform is the industry's first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful TruView™ search engine solution. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.

 

For more information, press only:

 

For Visible Technologies
Blake Cahill
206.838.1178
blake@visibletechnologies.com

 

 

For Blanc & Otus
Meredith Obendorfer
415.856.5167
mobendorfer@blancandotus.com

 

TruCast and TruView are trademarks of Visible Technologies. All other product and company names mentioned herein may be trademarks of their respective owners.

 

[ Back to Press Releases ]