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Press Release

5.28.08

Visible Technologies Launches TruCast 2.0 to Boost Fortune 500 Online Engagement

 

Dell, Microsoft and Hormel Foods Among Brands Leveraging Visible Technologies' Expertise in Social Media Participation

 

SEATTLE, WA - Visible Technologies, the industry leader in online brand management, today unveiled the latest version of its pioneering TruCast® social media monitoring and engagement platform, providing companies the ability to bolster their brands, build revenue and measure the success of social media engagement.

 

Visible Technologies is launching its TruCast 2.0 solution as brands are increasingly shaped by online conversations occurring far from the control of marketers, product managers and corporate communication teams. An April 2008 study by the Society for New Communications Research polled more than 300 active Internet users revealing:

 

  • 74% of respondents based their purchase intent of brands on others' experiences shared online
  • Almost 60% of respondents use social media to "vent" about a customer care experience

 

According to a January 2008 Forrester Research report titled Top Social Computing Predictions for 2008, "There's no excuse not to track the social conversations taking place about your products and services... To best prepare for an unknown future driven by the customer groundswell, companies need the means to monitor and respond to changing customer needs."

 

"Struggling with how to implement Web 2.0 into their marketing strategy and get a handle on the millions of blogs, social networks and other online conversations, marketers are overwhelmed by a confusing array of products and services, nearly all of which are incomplete" said Adam Selig, CEO of Visible Technologies. "Visible Technologies develops comprehensive strategy and tactics, empowering companies to implement the actionable intelligence the TruCast platform provides."

 

Response and Dialogue Delivers Value to Brands

Companies such as Dell, Microsoft, Panasonic and Hormel look to Visible Technologies to enable engagement with online conversations, and in the process, build strong relationships and improve consumer sentiment.

 

Dell, a recognized leader in social media engagement, was one of the first companies to leverage Visible Technologies' TruCast platform to track, analyze and participate in online consumer dialogue, developing a social media engagement approach to drive real business results. Dell used TruCast to gain a comprehensive understanding of consumer dialogue on the Web, with fast and accurate analysis of posts, comments and conversations on 40 different online topics related to the Dell brand. For deeper insight into how Dell has utilized the TruCast platform, visit the Dell TruCast case study.

 

TruCast Enables Engagement and Measurement

TruCast 2.0 strengthens Visible Technologies' mission to help marketers listen, learn and participate in social conversations revolving around their brands online. The TruCast platform:

 

  • Harvests and analyzes nearly 70 percent more data than competing applications, diving wide and deep into social conversations—from posts to follow-up comments—delivering real-time business insight.
  • Channels the right conversations to the right subject-matter experts within a company, who can quickly and easily participate in the dialogue.
  • Facilitates the development of effective marketing tactics with the support of relentless client service from a team of social media experts.
  • Enables interaction with thousands of conversation authors from a central location, ensuring message consistency throughout the interaction.

 

Complete information about the TruCast platform is outlined in a summary data sheet.

 

TruCast 2.0 complements Visible Technologies' other platform, TruView, a software solution addressing the impact of search on consumers' perceptions. TruView protects and promotes companies' and individuals' reputations online, and is supported by Visible Technologies' expert client service to help customers improve their search results and boost their brand's positive visibility.

 

Multimedia Supporting Resources

 

About Visible Technologies

Visible Technologies helps companies listen and learn what consumers are saying about them online, and it enables brands to participate in the right conversations with the right influencers at the right time. With this real-time business insight and response, companies build relationships with customers, bolster their brands and grow revenue. Its innovative TruCast® platform is the industry's first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful TruView™ search engine solution. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.

 

For more information, press only:

 

Meredith Obendorfer, Blanc & Otus
415.856.5167
mobendorfer@blancandotus.com

 

TruCast and TruView are trademarks of Visible Technologies. All other product and company names mentioned herein may be trademarks of their respective owners.

 

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