Visible Technologies : Visible Technologies' TruCast® Named as Finalist for the 2008 MITX Technology Awards

Press Release

5.6.08

Visible Technologies' TruCast® Named as Finalist for the 2008 MITX Technology Awards

Fifth Annual MITX What's Next Forum & Technology Awards Recognize Outstanding Technology Advancements in New England Region

SEATTLE, WA

Visible Technologies, a leading provider of Internet monitoring, analytics and social media participation solutions, today announced that it has been named as a finalist for the 5h Annual MITX Technology Awards.
MITX What's Next Forum & Technology Awards recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements.
Massachusetts Innovation & Technology Exchange (MITX) is the country's leading association bringing together digital marketing, media and technology professionals to engage in what's next for the web and how it impacts the marketing and business worlds.

About TruCast

Visible Technologies' TruCast platform is a comprehensive suite of software-based solutions that helps clients listen to, learn from and interact with social media.
TruCast harvests and analyzes nearly 70 percent more data than competing applications to provide the most complete picture of brand conversations across the Web. Unlike other solutions, TruCast channels the right conversations to the right subject-matter experts who can quickly and easily participate in the dialogue.
TruCast is supported by relentless client service that helps customers understand the landscape and pursue the most effective ways to bolster their brands, build revenue and measure success.

Quotes

"We're pleased MITX has recognized our powerful TruCast solution for innovatively addressing some of the most pressing issues in the digital marketing and media space. This recognition represents the fourth award for Visible Technologies in the past six months, validating our industry-leading products and forward-looking thought leadership." - Blake Cahill, senior vice president of sales and marketing, Visible Technologies
"In its fifth year, the MITX Technology Awards have attracted some of the most distinguished technological innovations that the region has to offer. It is this tremendous interest that enables our organization to accomplish its mission of uniting the brightest minds in the digital marketing, media and technology community and honoring their outstanding achievement." - Kiki Mills, executive director, MITX

MITX What's Next Forum & Technology Awards Event

Visible Technologies will be recognized with the other finalists in the category of "Marketing/Customer Relationship Technologies" at an awards ceremony attended by the region's top technology and business professionals. Winners will be announced at the ceremony at the Royal Sonesta Hotel on Tuesday, June 3, 2008. This year's keynote speaker and special honoree is Dr. Amar Bose, Chairman & Founder of Bose Corporation.
The ceremony is preceded by the What's Next Forum. The topic, Is Advertising the Model of the Future? will be a forward-looking discussion on whether online advertising is the winning model of the future for more than just content.
The MITX What's Next Forum & Technology Awards are sponsored by Backbone Media, DLA Piper, Invest Northern Ireland, LEWIS PR, Oracle and Technology Review.

Supporting Resources

Recent Awards

Visible Technologies Named "Cool Vendor" by Leading Analyst Firm

http://www.visibletechnologies.com/news/press/pr_20080408.php

Visible Technologies Selected by AlwaysOn as OnMedia Top 100 Winner

http://www.visibletechnologies.com/news/press/pr_20080122.php

Visible Technologies Wins 2007 Award of Merit in New Communications from Society for New Communications Research

http://www.visibletechnologies.com/news/press/pr_20071206.php

About Visible Technologies

Visible Technologies empowers companies to track, analyze and participate in consumer generated media to drive their business forward. Its innovative TruCast® platform is the industry's first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful TruView™ search engine solution. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.

About MITX

Established in 1996, MITX—the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together the digital technology, marketing and media community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to www.mitx.org.

For more information, press only:

For Visible Technologies
Blake Cahill
206.838.1178
blake@visibletechnologies.com

For MITX
Jaime Hodges
617.871.2155 x205
jaime@mitx.org

TruCast and TruView are trademarks of Visible Technologies. All other product and company names mentioned herein may be trademarks of their respective owners.

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