News
Press Release
3.25.08
Visible Technologies Names Blanc & Otus Communications Agency of Record
Consultancy's Market Expertise and Creativity Tapped to Lead Visible Technologies' Strategic Communications
SEATTLE, WA – Blanc & Otus, the communications consultancy for technology-driven companies, today announced that it has been named agency of record by Visible Technologies, a leading provider of online brand monitoring and management solutions. Led from its San Francisco headquarters, Blanc and Otus will support Visible Technologies' communications strategy through execution of creative campaigns that map to the company's overall business objectives.
The influx of participation and influence in digital media and social technologies is leading many companies to increase their investment in Internet brand and reputation management. With Technorati currently tracking over 112.8 million blogs and over 250 million pieces of tagged social media, businesses now realize that monitoring and engaging with key constituents through new media channels must become an essential part of their marketing mix.
As the impact of social media increases exponentially, some of the world's biggest brands are turning to Visible Technologies to manage and support their online presence and communications strategy. Visible Technologies' revolutionary TruCast® platform enables companies to track, manage and interact with targeted consumer-generated media like blogs, social networks and forums. Leading brands and high-profile individuals also leverage Visible Technologies' TruView™ solution to monitor and manage their online reputations.
"Visible Technologies is a fast-growing company and we're increasing our communications efforts to match our aggressive plans for business expansion," said Blake Cahill, senior vice president of sales and marketing, Visible Technologies. "As a well-established agency with strong relationships with digital influencers and broad knowledge of the social media space, Blanc & Otus was the logical partner."
In addition to counseling high-growth start-up companies such as Visible Technologies, Blanc & Otus also specializes in creating and executing strategic communications campaigns for leaders in the enterprise software, consumer and interactive technologies and clean-tech markets. Both companies are part of WPP (NASDAQ: WPPGY). The leading communications services group participated in Visible Technologies' Series A and B in 2005 and 2006, and Blanc & Otus became a WPP company in 1999. As part of the strategic partnership with Visible Technologies, Blanc & Otus will employ Visible Technologies online brand management solution on behalf of its growing client base.
"The rapidly evolving digital media and social technology landscape is a key area of expertise for Blanc & Otus. We're pleased to join forces with Visible Technologies to apply our deep knowledge to their strategic communications efforts," said Anna Leonard, Blanc & Otus' San Francisco general manager. "Additionally, we look forward to leveraging Visible Technologies' solutions to take our clients' new media monitoring and managing strategies to the next level."
About Visible Technologies
Visible Technologies empowers companies to track, analyze and participate in consumer generated media to drive their business forward. Its innovative TruCast® platform is the industry's first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful TruView™ search engine solution. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.
About Blanc & Otus
Blanc & Otus is a communications consultancy that delivers measurable business results for technology-driven companies. We help our clients create compelling marketplace conversations through informed, inspired communications strategies that drive the perceptions and behavior of our clients' key constituents. Blanc & Otus has a 23-year track record of generating superior, on-strategy results for its clients. Blanc & Otus has offices in San Francisco, Boston, Austin, and London. For more information, call 415.856.5100, e-mail info@blancandotus.com or visit the website at http://www.blancandotus.com.
For more information, press only:
For Visible Technologies
Blake Cahill
SVP Sales and Marketing
Visible Technologies
206.838.1178
blake@visibletechnologies.com
For Blanc & Otus
Meredith Obendorfer
Blanc & Otus
415.856.5167
mobendorfer@blancandotus.com
TruCast and TruView are trademarks of Visible Technologies. All other product and company names mentioned herein may be trademarks of their respective owners.