News
Press Release
12.03.07
Visible Technologies Names New Board Member
Alan Schanzer Set to Facilitate Communication between WPP and Visible Technologies
SEATTLE, WA – Visible Technologies, a leading provider of Internet monitoring, analytics and participation solutions, today announced the appointment of Alan Schanzer to its board of directors. Schanzer will facilitate the information sharing and collaboration between Visible Technologies and WPP, one of the world's leading communications services groups.
"We are delighted to welcome Alan to our Board of Directors," said Adam Selig, CEO of Visible Technologies. "We will benefit from Alan's distinguished record of leadership and media experience with highly respected and internationally known companies."
Currently the Managing Partner of MEC Interaction North America, a division of Mediaedge:cia, Schanzer is responsible for overseeing all activity related to MEC Interaction and associated companies in North America. In 1999 Schanzer founded the Digital Edge, home of the Newspaper Association of America's Digital Media Federation. Since then, Digital Edge was joined with Outrider Search Engine Marketing and Wunderman media to form MEC Interaction.
Schanzer has more than 14 years of experience working with the media, and specializes in "traditional" media planning. He has worked with several high-profile accounts, including Burger King and AT&T. Schanzer was named a 2003 Advertising Age Media Maven and in 2006 was named one of MediaPost Magazine's Online Advertising's 50 Most Influential People. In 2006, Schanzer was also named a Mediaweek Interactive Media All Star.
About Visible Technologies
Visible Technologies empowers companies to track, analyze and participate in consumer generated media to drive their business forward. Its innovative TruCast® platform is the industry's first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with its powerful TruView™ search engine solution. For more information, go to www.visibletechnologies.com or visit the blog www.visinsights.com
About Mediaedge: cia
Mediaedge:cia (MEC) www.mecglobal.com is the first global communications planning and implementation agency. We get consumers actively engaged with our clients' brands, leading to higher relevant awareness, stronger relationships and increased sales. Our services include communications planning, consumer insight and ROI, media planning and buying, interaction (digital, direct, search, analytics), retail consultancy, sponsorship, branded content and entertainment marketing. Our 4,000 highly talented and motivated people work with local, regional and global clients from our 220 offices in 76 countries. We are a founding partner of GroupM, WPP's media investment management group.
For more information, press only:
Blake Cahill
Visible Technologies
206.838.1178
blake@visibletechnologies.com
Kelsey Moll
Communiqué PR
206.282.4923 x117
kelsey@communiquepr.com
Mediaedge:cia Contact
Christina Fotinelli
212.474.0261
christina.fotinelli@mecglobal.com
TruCast and TruView are trademarks of Visible Technologies. All other product and company names mentioned herein may be trademarks of their respective owners.