News
Press Release
4.9.07
Visible Technologies Joins Massachusetts Innovation & Technology Exchange
SEATTLE, WA – Visible Technologies announced today its decision to join the Massachusetts Innovation & Technology Exchange (MITX), an industry and professional association that focuses on the convergence of technology, marketing and digital media.
Visible Technologies, a Seattle based company with offices and employees in Boston, offers a variety of web-based products for brand monitoring and reputation management. Through their TruCast™ solution, the company uses dynamic technology to monitor, analyze and engage consumers in the burgeoning social media landscape. Through their TruView™ solution, they help manage and protect individual’s online reputations.
Visible Technologies is involved and interested in the technologies of the future and has situated themselves as a cutting edge innovator in the world of brand monitoring and reputation management services. Through their membership with MITX, they can leverage their involvement in the digital arena of Massachusetts and better cooperate with like-minded companies in the area.
“Visible Technologies is establishing itself as an innovative and thought-leading force in the brand monitoring arena through our membership with MITX,” said Blake Cahill, vice president of corporate marketing for Visible Technologies. “Our membership allows us to make meaningful business connections and better participate with other leading edge entrepreneurs to discuss how best to service clients in the social media space.”
Through joining the association, Visible Technologies will be joining a large number of technology based companies in Massachusetts, gaining insight and participating in the exchange of ideas. MITX helps foster a sense of camaraderie and thoughtful idea exchange in the rapidly evolving technology landscape.
“We are very pleased to have Visible Technologies join MITX,” said MITX executive director Kiki Mills. “With the exponential growth in social media it’s critical that marketers get a better understanding of what exactly is going on in that space and how it translates into brand impact. Visible Technologies provides that capability and their perspective will be of significant value to our membership and the community at large”
About Visible Technologies
Visible Technologies empowers companies to track, analyze and participate in consumer generated media to drive their business forward. Our innovative TruCast™ platform is the industry's first complete solution for social media analysis and participation.
Visible Technologies also helps brands and individuals manage and protect their online reputations with its powerful TruView™ search engine solution. For more information, go to www.visibletechnologies.com, or follow our blog at www.visinsights.com.
About MITX
Established in 1996 MITX—the Massachusetts Innovation & Technology Exchange (MITX: “my-techs”) is the industry and professional organization where technology, marketing and digital media intersect. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community for thought leadership, building business relationships and professional training and development. Members of the MITX community take advantage of events, sponsorships, speaking opportunities and networking to make meaningful business connections and exchange innovative leadership, management and technical ideas. With more than 60 events each year, MITX provides its members with the opportunity to promote their companies to targeted audiences. MITX events also provide a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge. For more information please go to www.mitx.org.
For more information, contact:
Blake Cahill, Visible Technologies
blake@visibletechnologies.com
206.838.1178
Shannon Blood, Communiqué PR
shannon@communiquepr.com
206.282.4923 x116
Amy Goodman
amy@mitx.org
617.871.2155 x203