News
Press Release
8.14.06
WPP Announces Strategic Partnership And Investment In Internet Marketing Firm, Visible Technologies, In The U.S.
LONDON - WPP, the leading communications services group, announces it has created a strategic partnership and made an investment in Visible Technologies, an internet reputation management and information tracking company with offices in New York, Seattle, Boston, and Washington DC.
Visible Technologies specializes in providing clients with cutting edge products and services that help brands manage their reputation on the internet, as well as track, analyze, and participate across all consumer-generated media communities, such as blogs and social networking sites.
Commenting on the initiative, Howard Paster, Executive VP of WPP Public Relations and Public Affairs, said, "The addition of Visible Technologies and its world class internet technologies and services significantly reinforces WPP's commitment to media investment management, public relations, and public affairs. Their internet technologies will be able to step into the WPP fold immediately and improve the capabilities and overall scope of services offered by our public relations firms."
"WPP is one of the world's most successful communications companies. This exciting new partnership will create new avenues and opportunities for us to distribute our unique tracking and management services," said Joseph J. Grano Jr., Visible Technologies' Chairman. "The increasing use of the internet as the first source for information has shifted the focus of public relations and has created an entirely new market of online information tracking and management. We are thrilled to be part of the WPP family and look forward to working closely with its operating companies and collaborating on product development and sales distribution."
About WPP
WPP (NASDAQ: WPPGY) is one of the world's leading communications services groups, providing national, multinational, and global clients with advertising, media investment management, information, insight and consultancy, public relations and public affairs, branding and identity, healthcare, and specialist communications. Our worldwide companies include JWT, Ogilvy and Mather Worldwide, Y&R, The Voluntarily United Group, Grey Worldwide, Bates Asia, MindShare, MediaCom, Mediaedge, Millward Brown, Research International, Kantar Media Research, OgilvyOne Worldwide, Wunderman, 141 Worldwide, Hill and Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn and Wolfe, CommonHealth, Sudler and Hennessey, Ogilvy Healthworld, Enterprise IG, Landor, and Fitch among others. Our companies provide communications services to clients worldwide including more than 330 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. Collectively, WPP employs more than 92,000 people in 2,000 offices in 106 countries.
For further information, visit www.wpp.com