News From Around the Web
August
-
8.17.10 / MediaPost Marketing Daily
Evaluate Your Map To Becoming A Social Enterprise
Social media has reached mass adoption and is becoming more and more critical to business success. In fact, companies that increase customer satisfaction through online communities are benefiting from increased sales and customer satisfaction levels.
Continue Reading
July
-
7.10 / SOCAP International
Deep Customer Engagement is the Path to Success
Continue Reading (login required) -
7.1.10 / Dashboard Insight
Social Media and BI
With July designated as "social media month" here at Dashboard Insight, we thought we'd ask some industry analysts and BI technology vendors about their views on the relationship between social media and BI. So, as we've done before, we contacted a number of them and ask for a one-paragraph answer to the question: "How can BI applications use social media to benefit dashboarding and related BI initiatives?" [...]
Continue Reading -
7.12.10 / Computerworld
How savvy firms monitor customers' online chatter
People react to the Publishers Clearing House sweepstakes in one of three ways: Some hope that the next knock on the door will be a member of the company's Prize Patrol carrying a giant check; some think the whole thing is a joke; and others exploit its brand for scams. [...]
Continue Reading -
7.19.10 / 1to1media
Turning Up the Voice of the Customer
The advent of new customer touchpoints like social media, live chat, and online communities has amplified the voice of the customer. Instead of only providing structured feedback that fits neatly into surveys and spreadsheets, customers now share their thoughts and feelings about their customer experiences in a variety of open forums. [...]
Continue Reading -
7.21.10 / 1to1media
Autodesk Formalizes Its Social Media Strategy
Many companies are using social media, but few have mastered incorporating it into daily business. Engineering software provider Autodesk decided to change its corporate culture and hierarchy to make social media an engrained part of each business unit. [...]
Continue Reading
June
-
6.3.10 / PRNewser
Visible Technologies' SVP of Marketing Joins WOMMA Board
Blake Cahill, senior vice president of marketing, Visible Technologies, has joined the board of directors for The Word of Mouth Marketing Association (WOMMA). [...]
Continue Reading -
6.4.10 / The Proactive Report
Social Media Training is not just for PR. Learn to be a Social Business
On Wednesday morning a group of people interested enough in social media to brave the LA traffic gathered at the W in Westwood for the Visible Technologies Social Media Readiness breaskfast. The first speaker was Esteban Kolsky of ThinkJar. Kolsky was a Gartner analyst and now does work on social CRM and strategy. [...]
Continue Reading -
6.7.10 / SoHo Day
Is Your Business Social Enough?
People trust, form relationships with, and buy from companies that share their values. They expect, and in fact demand, that these companies become social internally and externally. They want to be involved, They want to have a voice in how the products are designed and how the company operates. [...]
Continue Reading -
6.14.10 / BtoB Online
At stake: Brand reputation
A vendor of social "listening" tools tells a story that's emblematic of the challenges and opportunities that lie before marketers delving into social media reputation management. The vendor had been called into a pitch meeting—nothing special there. What the vendor didn't know was that the prospect's CEO was using the meeting to bring together his company's social media teams for the first time. [...]
Continue Reading -
6.18.10 / PRNewser
CRM Vendor: Most Companies are Still Only at the Listening Stage in Social Media
That was the assessment of Esteban Kolsky, Principal and Founder of thinkJar, a customer relationship management (CRM) advisory firm. Kolsky, a former Gartner research director, was speaking at a Visible Technologies seminar in New York entitled 'Achieving Enterprise Social Media Readiness and ROI.' [...]
Continue Reading
May
-
5.19.10 / research-live.com
Visible Technologies to make European push with UK office
The firm has recruited Craig Gordon as managing director for EMEA to lead the European expansion, and he will be supported by UK head of sales and business development Andrew Grill. [...]
Continue Reading -
5.18.10 / TMCnet.com
Visible Technologies Expands International Presence
Visible Technologies, a leading provider of social media monitoring and engagement solutions, today established its European headquarters in London. This will enable Visible Technologies to better serve the needs of top European brands wanting to define and execute their enterprise social media strategy. [...]
Continue Reading -
5.18.10 / TechFlash
Visible sets up European HQ
Visible Technologies is pushing its social media management and tracking technology into Europe, announcing today that it plans to open a new European headquarters in London. The new office comes four months after Visible scored $22 million in venture capital financing, money that the Bellevue startup said it would use to expand into international markets. [...]
Continue Reading -
5.18.10 / Northwest Innovation
Visible Technologies Expands In Europe
Bellevue-based Visible Technologies, a developer of social media monitoring tools, announced this morning that it has opened up a new office in London, to serve the EMEA market. According to the firm, the new office will serve top European brands. [...]
Continue Reading -
5.17.10 / MediaPost.com
TweetTweet: Customer Engagement Is Calling
Using social networks like Facebook, YouTube and Twitter for brand promotion is not a new idea. But with traffic to social media sites now more than 307 million unique and Americans spending more time than ever on social sites (over 5.5 hours per month, according to Nielsen), engaging consumers through social networks is no longer an option -- it's essential. [...]
Continue Reading -
5.14.10 / InformationManagement.com
Social Media and BI
We live in an age of information overload. Nearly 40 million Tweets are sent every day, detailing everything you've ever wanted to know about your customers (as well as a lot that you never cared to know). However, none of this information is useful to your company if it isn't harnessed to make informed decisions that will affect the bottom line. [...]
Continue Reading -
5.3.10 / BizReport.com
How important is total conversation to brand?
A new research project from Visible Technologies indicates that the overall conversation - the social media conversation and the search conversation - is incredibly important to brands. The problem? Many brands aren't managing the conversation correctly, which can harm brand in the long run, especially considering the long-reaching arm of search engines. [...]
Continue Reading
April
-
4.10 / O'Dwyers
Monitoring Chases Social Media's Rise
While communicating and sharing via platforms like Twitter, YouTube and Facebook has had a sustained and rapid rise, the race to track, measure and quantify it all has been just as frantic. [...]
Continue Reading -
4.21.10 / InformationManagement.com
Brand Reputation Management in the Era of the Social Customer
One thing has become clear in 2010: social media plays a larger role in our lives than ever before. ComScore's report "The 2009 U.S. Digital Year in Review" shows that in the U.S. social networking now makes up 11 percent of all the time spent online. [...]
Continue Reading
March
-
3.24.10 / DigitalMediaBuzz.com
Tweet Tips: Leveraging Twitter in Social Media Strategy
Social media has exploded over the last few years. Four out of five Americans use social media. 34 percent of bloggers post opinions about products and brands online. 78 percent of consumers trust peer recommendations. [...]
Continue Reading -
3.8.10 / DashboardInsight.com
Social Media Data is Changing Customer-Focused Business Intelligence
In today's super-competitive business world, information is everything, and the customer is king. The best-run companies pay particular attention to information that helps them learn about their customers and their preferences. [...]
Continue Reading -
3.4.10 / TMCnet.com
Protect Your Company's Reputation Online with truREPUTATION
Visible Technologies, a provider of social media and reputation management solutions, has announced that it has further enhanced its industry leading truCAST Suite with the latest release of truREPUTATION. [...]
Continue Reading -
3.2.10 / PRWeek.com
Visible Technologies adds brand reputation platform
Visible Technologies, a social media and reputation management solutions provider, has released truReputation. The software measures a brand's reputation by tracking and analyzing search engine results, and is an addition to Visible Technologies' truCast suite of platforms. [...]
Continue Reading
February
-
2.16.10 / 1to1media.com
Use Social Media to Treat Customers as Partners
The growth rate of adults using social media has quadrupled in recent years, and is now at dizzying new heights. Twitter alone reported almost 24 million unique visitors in September, a year-over-year increase of 1,170 percent. [...]
Continue Reading
January
-
1.25.10 / mashable.com
How Social Media is Changing the 2010 Grammys
The Academy has also embraced social media for the 2010 Grammys, big time. We had a chance to talk to the RA about the move toward social media, the challenges associated with the transition and the response from the fans, artists and other Academy members. [...]
Continue Reading -
1.22.10 / ragan.com
How social networks bolster your brand in online searches
The recent launch of Google's Social Search beta highlighted a recent trend: Consumers and businesses want insight into the opinions of their social networks before making decisions. [...]
Continue Reading -
1.20.10 / dmnews.com
Recording Academy launches social site for Grammy Awards
The campaign site, powered by Visible Technologies, crawls the Web looking for conversations and comments about the featured artists and then feeds that information through the page. [...]
Continue Reading
2009
November
-
11.25.09 / emarketer.com
B2B Marketers to Increase Social Spend
BtoB magazine's "2010 Outlook" indicates social media marketing will be of rising importance for business-to-business (B2B) marketers. Website, e-mail and search spending were at the top of the list for online tactics to increase, but social media was not far behind. [...]
Continue Reading -
11.12.09 / BizReport.com
Internet Marketing 101: How to prepare for bad press
They say a happy customer will tell one friend about their experience. But one unhappy customer will tell one hundred others. Which is why brands need to be in touch with the customer base - so that the brand's reputation isn't harmed. [...]
Continue Reading
October
-
10.21.09 / dowjones.com
Visible Technologies Gets Foot In Government Door With In-Q-Tel Deal
The same technology that helps brands like Hormel Foods Corp. and Microsoft Corp. monitor what consumers are saying online could soon be used by the government for intelligence purposes, following a new collaboration between Visible Technologies Inc. and In-Q-Tel. [...]
Continue Reading -
10.19.09 / MediaPost.com
CIA Gains Technology To Monitor Social Media Buzz
In-Q-Tel, the independent strategic investment arm of the U.S. government, has infused cash into Visible Technologies with plans to make the platform available to all 15 agencies it supports, including the United States Central Intelligence Agency (CIA). [...]
Continue Reading -
10.19.09 / Wired.com Danger Room
Exclusive: U.S. Spies Buy Stake in Firm That Monitors Blogs, Tweets
In-Q-Tel, the investment arm of the CIA and the wider intelligence community, is putting cash into Visible Technologies, a software firm that specializes in monitoring social media. [...]
Continue Reading -
10.16.09 / destinationCRMblog.com
Before You Tweet #cbsm
Mike Spataro, senior vice president of client strategy and channel partners at social media monitoring companies VisibleTechnologies was this morning's keynote presenter at The Conference Board's Social Media Seminar. [...]
Continue Reading
September
-
09.18.09 / destinationCRM.com
Visible Technologies Keeps an Eye on Use Cases
The market for social media monitoring -- or listening platforms as many are calling it -- is young. So young, in fact, that vendors and companies alike are just now discovering new use cases and reasons for adoption of such solutions. [...]
Continue Reading -
09.09.09 / iMediaConnection.com
5 ways to spot an SEO cheat
One increasingly common tactic a lot of black hat SEOs are using to increase traffic to their clients' sites is comment spam on legitimate sites. While this has always been an issue, Michael Martinez, director of search strategies at Visible Technologies, says black hat SEOs are deploying increasingly more sophisticated tools to trick both human users and the search engines. [...]
Continue Reading -
09.09.09 / Forrester.com
Twitter, Tweet-Up - Where Does One Start When You Want To Get It Right?
But if you do have a budget, then you might take a look at Visible Technologies. I had a great conversation today with Blake who heads up their Marketing. [...]
Continue Reading -
09.09.09 / MediaPost.com
Visible Develops Eavesdropping Tool For SMBs
Visible Technologies will unveil a buzz-monitoring tool Wednesday, and relaunch its existing product suite to align with the stages of social media marketing. [...]
Continue Reading -
09.09.09 / Social Media Explorer
Visible Technologies Unveils Expanded Social Media Monitoring Platform
Visible Technologies, originally a search marketing firm that expanded into the social media monitoring realm about three years ago, today launched an expanded suite of monitoring and measurement tools to up the ante in the chase for market lead. [...]
Continue Reading -
09.09.09 / BizReport.com
Visible Technologies extends truCAST platform
Marketers wanting more control or simply more information on social marketing efforts should check out the revamped truCAST program available through Visible Technologies. [...]
Continue Reading -
09.09.09 / PRWeek.com
Visible Technologies reorganizes flagship offering
Visible Technologies has expanded its truCast suite of social media monitoring and measurement solution and has launched, truPulse, an RSS-based monitor of online discussions. [...]
Continue Reading -
09.09.09 / Social Media Analysis
Visible Rebrands, Introduces Basic Option
Visible Technologies updated its product line today with a new name for its enterprise SMA platform and a new offer for smaller clients and workgroups that don't need the enterprise features. [...]
Continue Reading -
09.09.09 / CustomerThink.com
Visible Technologies Upgrades Platform to Mine Social Listening Posts
As social media usage has ramped up, it's become increasingly clear that there's value in all that chatter. If only you can identify what's significant. [...]
Continue Reading
August
-
08.24.09 / DestinationCRM.com
CRM Magazine Announces Winners of 2009 CRM Market Awards
CRM magazine, the industry's leading publication, announced the winners of its 2009 CRM Market Awards here today, in conjunction with the magazine's CRM Evolution 2009 conference. [...]
Continue Reading -
08.5.09 / PRNewsOnline.com
Improving the Customer Experience with Social Media
According to recent research from the Society for New Communications Research, almost 60% of consumers use social media to vent about a customer experience, and 74% of consumers choose brands based on the customer experiences their peers share online. In addition, recent figures from Nielsen show social networks and blogs have finally surpassed e-mail in popularity, making "member communities" the front-running online communications tool worldwide. [...]
Continue Reading
July
-
07.1.09 / FOCUS.com
Visible's geographic visibility into social media discussions
TruCast is a tool that helps you understand the nature and intensity of conversations about your organization. Since you really can't put a coherent plan together about social media if you don't understand this, nor can you alter your strategy if you don't monitor how your actions are impacting those conversations, such a tool will become increasingly useful. What was that new feature, you ask? It's one that's pretty simple, but which has obvious applications. Version 2.8 includes a page view that illustrates the volume and sentiment of conversations by region and country. [...]
Continue Reading -
07.1.09 / PRWEEK.com
Despite steps forward, social media measurement still a work in progress
We've gone "from monthly and weekly reporting snapshots to real-time reporting and analysis," Cahill explains. "Over the past 12 months... the speed of new channels, such as Twitter, has sped up cycles for what we're offering." [...]
Continue Reading
From the Visible Blog
-
8.31.10
Social Servicing - A First Step to Social CRM
Mike Spataro
I’ve been hearing and reading a lot lately about Social CRM, or as some call it, SCRM, but never thought I’d have anything to say about this topic [...] Continue Reading