Company

Management Team

Adam Selig

Chief Executive Officer

Adam Selig is the Chief Executive Officer of Visible Technologies responsible for Visible's corporate and brand strategies, supervision of sales and marketing, and the relationship with its partners. Prior to joining the company, Adam was President and CEO of Broadstreet, a corporate and marketing communications firm. He was responsible for building an array of new product offerings, opening offices, and making strategic acquisitions which transformed Broadstreet into an international brand. Adam has been responsible for expanding and managing business for clients including: General Electric, Credit Suisse First Boston, and Time Warner. Adam also worked as a CPA at Ernst & Young, LLP. He has a BS in Accounting from Binghamton University, and a Masters in Business Administration from Columbia University and the London Business School, in a joint international program.

 

David Burcham

TruCast EVP / GM

David Burcham is Executive Vice President of Visible Technologies. He is responsible for technology and product development including general management of TruCast, the company's innovative online conversational marketing solution. David is a seasoned executive with 20 years of experience in technology and digital media. Prior to joining Visible, David was a senior executive with Vendare Media, a leading online media and performance-based marketing company. His background also includes various executive management positions at personal computer manufacturer Micron Electronics, where he started as a senior vice president, and later moved on to become president of MicronPC and Micron Electronics International. David was also president and CEO of Internet retailer Toytime.com, president of ACT-1, a staffing and human resources firm, and Executive Vice President of sales and operations at Creative Computers/PC Mall, a direct marketer of personal computer products, where he was instrumental in the company's dramatic growth.

 

Jim Webber

Executive Vice President

Jim Webber is co-founder and Executive Vice President of Visible Technologies. His primary responsibilites include client services and management of TruView, the company's innovative online reputation management service. Jim has been instrumental in Visible's growth since joining the company after holding various executive positions primarily in the technology industry for the past 18 years. Prior to founding Visible, Jim was a senior vice president and general manager for a large U.S. outsourcing firm, where his responsibilities included management of marketing communications for Toyota Motors. Previously Jim was vice president of marketing for technology and manufacturing companies including Creative Computers and Multiple Zones. Jim was also formerly vice president of merchandising and marketing for one of the largest U.S. direct marketers of personal computing products where he managed an annual marketing budget of over $100 million. Jim attended Washington State University where he earned his degrees in Business and Psychology.

 

Mike Spataro

Vice President

Mike is vice president of national business development and strategic partnerships. An early pioneer of interactive marketing and PR, Mike has been devising and implementing digital communications and social media strategies for global brands for more than 10 years, including The Walt Disney Co., General Motors, Panasonic, Hewlett-Packard, MasterCard, Eastman Kodak, Verizon, Hanes, and the renowned "got milk?" campaign. Prior to joining Visible, Mike led the interactive and new media divisions for Interpublic's two largest PR agencies, Weber Shandwick and GolinHarris. Mike was the strategic force that established both agencies as leaders in digital communications and consumer-generated media services. During his nearly 10 years at Interpublic, Mike created and executed a variety of award-winning campaigns that blended traditional and new media ideas that produced outstanding business results for his clients. Mike's perspectives on the Internet and its impact on businesses and consumers have been recognized by numerous industry groups and organizations which have invited him as a guest speaker. Mike's background includes 20 years of experience in brand building, corporate public relations, product marketing publicity and journalism. Mike is a graduate of the University of Hartford where he earned a degree in communications.
[ Follow Mike on the VisInsights blog ]

 

Dean Graziano

Founder / EVP Business Development

Dean Graziano is the founder of Visible Technologies and primarily responsible for business development and strategic partnerships. Dean's entrepreneurial spirit and vision have been a driving force behind Visible's development and success as an industry leading online reputation and brand management company. Dean has over 15 years of experience in entrepreneurial ventures, including several years spent internationally developing and implementing strategies. His international background includes work for the Chinese government and Peter Burwash International, a premier instruction and motivation firm. Prior to founding Visible, Dean created and operated the Graziano International Tennis Academy in California with representatives from over 20 countries. Dean earned his BS in Management from Slippery Rock University.

 

D. Blake Cahill

SVP of Sales and Marketing

Blake Cahill is the Vice President of Corporate Marketing for Visible Technologies. He is responsible for executing marketing strategies, thought leadership, and analyst relations to increase market and customer awareness for revenue growth. Prior to joining the company, Blake was the Vice President of Marketing and Product Management at SafeHarbor Technology Corporation, a Seattle based web-services firm, where he successfully reignited customer acquisition and retention programs, oversaw the launch of a new brand identity and significantly raised the profile of the firm with the analyst and media communities. Blake has more than 15 years of executive management experiences leading marketing, sales, product management, and customer support organizations both domestically and internationally in a variety of technology, consumer, and telecommunications companies such as AT&T, Belgacom, Qwest, SBC, and ServiceMaster.com. Through these diverse experiences Blake has witnessed the intersection that drives businesses and their results are uniquely conjoined to “listening to the customer” and he has developed some insights about the intersections of customer experience, brands, and technology. Blake holds bachelor's degrees in political science, history, and business from Salve Regina University in Newport, Rhode Island.
[ Follow Blake on the VisInsights blog ]

 

Todd Friesen

Vice President of Search Strategies

Todd Friesen is Vice President of Search Strategies and oversees Visible Technology's TruView and Search departments. He holds a Bachelor of Commerce degree from the University of Calgary and is considered to be an SEO pioneer. He entered the SEO world in 1998 and has since worked with top-name clients like Sharper Image, Nike, Neiman Marcus, and Accor Hotels North America on natural search optimization. Prior to joining Visible Technologies, Todd was the Director of SEO for Range Online Media where he managed SEO campaigns for large B2C online retailers such as Macys.com and CompUSA. He is an expert in search engine marketing, a former administrator at Webmasterworld.com, and a former moderator for Search Engine Watch Forums. He is co-host of the popular SEO Rockstars show on WebmasterRadio.FM, as well as a regular speaker at Search Engine Strategies, WebmasterWorld Pubcon, SMX and other conferences. He also participates on WebmasterWorld's conference advisory board.