Management Team

Dan Vetras

Chief Executive Officer

Dan Vetras is the Chief Executive Officer of Visible Technologies. Dan Vetras brings over 29 years of experience in technology, sales management, business development and M&A activity to the Visible Technologies' executive management team. As CEO, he is responsible for corporate strategy, overseeing day-to-day operations, and is very involved with their clients and partners. Previously, Dan served as President and CEO of Talisma, a Bellevue, Washington-based company that provides customer interaction management solutions. He was instrumental in the May 2008 sale of the company to nGenera, a provider of business innovation platform software. Prior to joining Talisma, Vetras was president and CEO at Captura Software, where he directed the company's strategies and operations and helped drive Captura's 2002 acquisition by Concur Technologies. Before taking the helm at Captura, he was Vice President of Sales at Intranets.com/Web Ex. Dan also served IBM as Vice President of worldwide consumer software sales upon its acquisition of Edmark Corporation. He also spent seven years in sales management and business development positions at Lotus Development Corporation/IBM.

Debbie Degabrielle

Chief Marketing Officer

Debbie DeGabrielle is the Chief Marketing Officer at Visible Technologies. She is responsible for executing marketing, communications and branding strategies to drive increased awareness and revenue growth. She believes social intelligence has the power to accelerate business outcomes, resulting in heightened awareness, loyalty and profitability. Throughout her career Debbie has focused on creating tangible marketing results for a broad array of companies. From mature businesses focused on growing market share and revenue, to start-ups with a nascent competitive position and the need to accelerate time to market. With successful start-up experience in the analytics space, she brings firsthand experience to applying analytics to improve marketing, customer service and business outcomes. She has the added perspective of having held executive positions at Eddie Bauer, First Interstate Bank, WRQ, and as CMO at Intelligent Results, which was acquired by First Data Corporation and subsequently became the catalyst for their Analytics Center of Excellence. During her career Debbie has worked extensively in Europe and Asia. She is a graduate of NC State University, the Executive MBA finance review at UW, and holds a Diplome de Cuisine Provencale—from L' Ecole Megalithes, Gordes, France.

Geoff Farris

EVP of Sales and Sales Operations

Geoff Farris is the Executive Vice President of Sales for Visible Technologies. His responsibilities include both direct and indirect sales, partner management, sales strategy and planning, as well as sales operations. Geoff has over 15 years of experience in technology services and private investment. Over his career, he has held various executive management roles in sales, strategy, operations and general management. He brings extensive experience in sales and operations for new business segments, as well as a strong background in expanding business development in new and emerging markets. Before joining Visible Technologies, Geoff was President and CEO of Bueller's, a private investment firm focused on assisting healthy and distressed companies maximize the value of under-performing assets. Prior to that, Geoff was the Regional Vice President for Enterpulse, a national technology services firm focused on process improvement solutions leveraging portal, content management and BPM technologies within a SOA environment. In addition, Geoff held the position of Regional Vice president with Groundswell, a national services firm where he played an integral part in the merger between Groundswell and Enterpulse. Geoff has also held leadership positions in interactive marketing services firms, Syllogy Partners and e-Media.

Craig Gordon

Managing Director, EMEA

Craig has responsibilities for Visible Technologies operations outside of the United States and is based in our European headquarters in Berkley Square, London. Craig brings 18 years of international IT experience gained at executive management level. Most recently, Craig was Managing Director for UK, Nordics and Southern Europe for Redwood Software, the leading business process automation software provider. Prior to Redwood, he held the position of European Managing Director for Talisma Corporation where he oversaw year on year growth in sales across Europe and the Middle East of Talisma's multichannel Customer Interaction Management suite. Before joining Talisma, Craig was Vice President of Global Sales for document management company McLaren Software and during his first step into IT management as European General Manager set up Captura Software's European operations and delivered year on year revenues for its market leading Expenses Management Software. Craig's early career saw him hold European sales positions for BTI Hogg Robinson and Meridian VAT Consultancy Services.

Elizabeth Morgan

SVP Client Services and Partnerships

Elizabeth Morgan is the Senior Vice President of Client Services and Partnerships at Visible Technologies. With more than 20 years of experience in the enterprise software industry, Elizabeth brings a proven ability to assemble high performance teams focused on customer and partner success. She is responsible for Account Management, Professional Services, Enterprise Client Strategy, Customer Support as well as developing and enabling the Visible partner ecosystem. Prior to Visible Technologies, Elizabeth served as the Vice President of Service and Support at Attenex Corporation (acquired by FTI Consulting), the leading provider of electronic discovery software for legal service providers and corporations. While there she spearheaded the company's services and support programs for customers and partners.

Additionally, Elizabeth served as a Principal at Voyager Capital LLC for five years and was responsible for developing and executing on the company's enterprise software investment strategy. She also brings deep expertise in consulting, sales and product strategy through management roles with PeopleSoft, Marcam and McCormack and Dodge. Elizabeth holds an M.B.A. from the University of Washington and a B.B.A in finance from the University of Massachusetts, Amherst.

Kelly A. Pennock

Chief Technology Officer

Kelly Pennock is Chief Technology Officer for Visible Technologies. He brings two decades of experience in executive management and technology vision and is responsible for both product management and engineering for Visible. Prior to joining Visible Technologies, Kelly served as President of Analytics for First Data Corporation where he was responsible for the business unit that sold advanced analytics products primarily to the financial services industry. He joined First Data through acquisition, having led his previous company, Intelligent Results, as CEO, President and founding CTO, to a successful exit.

Prior to Intelligent Results, he led enterprise program management efforts at Amazon.com, including the launch of two of Amazon's early online stores and also led multiple enterprise-wide data mining initiatives for the ecommerce giant in areas of cross-sell and attrition. Additionally, Kelly was a co-founder and Chief Science Officer of Cartia, which was acquired by Amazon.com and also worked several years at the Department of Energy's Pacific Northwest National Laboratory where he eventually served as Chief Scientist in their Information Sciences Division. Kelly has authored multiple patents and won national awards for technology innovation. He holds a Bachelor's degree in business and economics as well as a Master's degree in electrical engineering from New Mexico State University.

Tom Perry

SVP Business Development / Federal Sector

Tom Perry is Senior Vice President, Business Development - Federal / Government at Visible Technologies, responsible for delivering solutions to Federal / Government clients. Tom brings over 20 years of operational and financial experience to Visible, and he has worked in, and advised, software companies for over 15 years. Tom was the founder and CEO of Quantivo, a leading Software-as-a-Service customer behavioral analytics company. Prior to Quantivo, Tom was a senior investment banker with SoundView Technology Group and Montgomery Securities, advising software companies on raising capital, mergers and acquisitions, and strategy. Tom was also a Captain (Artillery) in the United States Army. Tom holds a B.S. in engineering from the United States Military Academy at West Point, and an MBA from Northwestern University, where he was an F.C. Austin Scholar. Tom is also Vice Chair for the Bay Area region of NFTE, the Network for Teaching Entrepreneurship.

Peter A. Price

Chief Financial Officer

Pete Price is the Chief Financial Officer of Visible Technologies. He brings nearly 20 years of financial and operational experience to the company comprising a proven track record of raising capital from venture and strategic investors and experience managing the M&A, finance, legal, human resources, facilities and operational activities and functions in venture backed companies. Prior to joining Visible Technologies, Pete served as Chief Financial Officer of Pure Networks, Inc., a venture backed home networking software company that was acquired by Cisco for $120M. He has also served as the Chief Financial Officer of TeleSym, Inc. a wireless VOIP company, PacketVideo, Inc., a company focused on wireless video streaming acquired by Nextwave in 2005, and Packet Engines, Inc., a venture backed gigabit routing switch company acquired by Alcatel in 1998 for $315M. He has also held financial leadership positions at Microsoft and Ernst & Young LLP. Pete holds a master's degree in business administration in finance from the University of Oregon and a Bachelor of Science degree in business administration, with an emphasis in accounting, from the University of Montana. He is a certified public accountant and a member of the American Institute of Certified Public Accountants.