“What She Said” – A Special Webinar with Jason Falls and Visible
How Women’s Social Conversations Impact Buying Intent and Purchasing Behavior
Password: whatshesaid
Marketers and advertisers have known for years that women are the principal household buyer. According to she-conomy, women account for 85% of all consumer purchases including everything from autos to health care. Yet despite this knowledge, many women feel misunderstood by marketers. In one survey, 91% of women said that advertisers don’t understand them.
Why might women feel this way? And what insights do women’s social conversations reveal to assist marketers and advertisers in better connecting with this powerful target audience to increase their brand’s social influence?
Please join Visible® and Jason Falls, CEO of Social Media Explorer for an informative webinar that seeks to explore answers to these questions by discussing how listening to “what she said” in the social sphere and integrating this social data with existing business systems can shed light on what influences women’s buying intent and purchasing behavior.
After watching this webinar, you will have learned:
- The top topics women discuss online
- Key marketing and advertising learnings from these conversations
- How social integration can tie social buying intent with increased sales
- How leading brands are using social data and integration to increase online and offline sales