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8.5.08

Brands Should Find Their Social Media Champions (SMCs)

Mike Spataro

 

It's funny how new ideas and ways of doing business can sometimes take shape in companies. Contrary to popular belief, not all innovation comes from the research lab or executive management suite. Oh those guys usually get credit for it, but sometimes real change starts with a single person or small team of people buried deep within an organization. A good . . .
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Aberdeen Group Bechmark Report. Social Media Marketing: The Latest Buzz on Word of Mouth