Visible Technologies and The 52nd Annual GRAMMY® Awards

Grammy Fanbuzz Visualizer

Grammy We're All Fans

1.19.10

The 52nd Annual GRAMMY® Awards Launch First Real-Time Fanbuzz Visualizer

SANTA MONICA, Calif. — The Recording Academy® and TBWA\Chiat\Day Los Angeles unveiled a groundbreaking addition to this year's "We're All Fans" advertising campaign for the 52nd Annual GRAMMY® Awards, airing live on CBS January 31, 8 – 11:30 p.m. ET/PT. In addition to the TV commercials, out-of-home and print elements that were unveiled earlier this week, the www.wereallfans.com Web site — a first-of-its-kind interactive fan experience featuring portraits of GRAMMY-nominated artists composed entirely of real-time, fan-generated YouTube, Twitter, and Flickr postings — also houses the FanBuzz Visualizer. The FanBuzz Visualizer is a real-time, data visualization that will act as a barometer of fandom on the Web in real time.

Powered by partner Visible Technologies, the FanBuzz Visualizer scours the Internet for conversations, comments and mentions of featured GRAMMY-nominated and -winning artists. The buzz is then tabulated to recognize the artists who have invested the most time connecting with their fans through social networks and further motivating fans to generate online chatter in support of their favorite artists. The FanBuzz Visualizer truly represents the authentic voice of music fans and is sharable as a widget, allowing fans the ability to showcase the current standings on their personal social media pages. The widget may be downloaded at www.wereallfans.com.

"For the first time, direct interaction between fans and celebrities can be an integral part of the GRAMMY Awards, showcasing that social media is now a mainstay of the entertainment business," explains Blake Cahill, Senior Vice President of Marketing for Visible Technologies. "The implications of this are huge and connecting with your fan base — whether you're marketing a music performer or a consumer brand — is no longer just about concerts, press tours or even listening on Twitter. More than ever before, it's about engaging directly with your audience to raise visibility and create opportunities for meaningful, direct interaction."

For more information on the 52nd GRAMMY Awards and the "We're All Fans" ad campaign, please visit: www.grammy.com or www.wereallfans.com.


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