All posts tagged WOMMA

Advocacy is the New Loyalty

Last week I attended WOMMA’s Talkable Brands Exchange event in Seattle. It was a great day of knowledge forums where brands openly shared and discussed their social marketing successes, learnings, and best practices. Among the great brands that presented were Hershey, McDonalds, and Unilever. But of all the presentations that day, there was one particular topic that interested me the most—a roundtable over boxed lunches led by WOMMA President and VP & CMO of Pemco Mutual Insurance Company, Rod Brooks. The topic of discussion—advocacy. Rod queried the 6-person table with what each person wanted to know about “advocacy”, and it came down to two questions:

1. How do brands define advocacy?
2. How do brands measure advocacy?

Read more…

Our latest eNewsletter is out featuring coverage of the top news stories this week and a recap of key industry events like WOMMA’s School of WOM, and Social Media for Pharma events. This edition of the eNewsletter also highlights a few upcoming live webcasts, and our new website. Check it out by clicking the image below. To subscribe to V-IQ News, sign up from our home page.

Read more…

Needless to say, there has been a lot of chatter and buzz going on at the Word of Mouth Marketing Association’s School of WOM. Visible spent the last few days attending some great sessions and catching up with attendees at our booth, and we also took the time to check out the conversation buzz online.

Not surprisingly, keynote speaker and influencer, Brian Solis of Altimeter, caused quite a spike in chatter during his session on Monday at 2pm CDT, as you can see in the graph below (graph times are PDT). @briansolis was the most prominent term of the day, other than of course #womma. His Keynote centered around the customer and disconnect that brands often have with their audience and why sometimes brands do themselves a disservice and forget to deliver practical benefits that their consumers desire: discounts, offers, access and direct purchase opportunities.

Read more…

In a couple weeks we’ll be headed to WOMMA’s annual School of WOM event in Chicago, IL, May 9-11.  The School of WOM provides attendees with education and insight into the Art and Science of Creating Talkable Brands and brings people, tools, techniques, and best practices together under one roof for three jam-packed days of strategy based, hands-on, practical sharing focused on social business.

Topics covered at School of WOM include:

Read more…

Today, WOMMA (Word of Mouth Marketing Association) featured our CMO, Debbie DeGabrielle and her perspective on Social Intelligence as the next business frontier on their “All Things WOM” blog.  Below is an excerpt from this post as well as a link to the full commentary.

Read more…

An interesting report on social marketing to the Hispanic market care of friends at Hispanic PR Blog, Word-of-Mouth Marketing Association (WOMMA) and Hispanic Public Relations Association (HPRA). The guide features best practices and some great discussions for leading voices about current and upcoming trends related to Hispanic social media and marketing.

I know most of the clients that we work with are continuing to optimize and expand their best practices for listening and scaling engagement for English Social Business initiatives but adding Spanish to the mix is a key based on US  demographics and an important ingredient for most Fortune 1000 brands that operate in the US.

Read more…

Try the only enterprise-ready social media monitoring, analytics and engagement platform.