All posts tagged webcast

GleansterLtBlueLogo_500pxNext Tuesday, April 8th, Ian Michiels, Principal and Managing Director at Gleanster Research, will be joining Visible for a webcast surrounding how to improve product launches using social media data. Product and service launches are often the biggest marketing event of the year, and it’s important to know how to use past and current data for acting and reacting successfully when it comes to such a big event. Michiels writes on the Gleanster blog about the topic:

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Well, it’s all over. No more keeping track of the latest medals count, watching athletes perform unimaginable feats in the half-pipe and super-G, arguing about the judging at ice dancing, reading about stray dogs or tracking Jason Brown’s ponytail and @sochiproblems on Twitter.

Somehow these Olympics became about so much more than medals and country pride as social, political, cultural and canine issues grabbed media attention and global sympathy.

Register for our upcoming Olympics recap webinar to get some new ideas for your own social media programsOn March 6th, our social media expert Cathy Buena will discuss:

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On February 19th, we conducted a webcast titled “Combining Social and Enterprise Data to Increase Insight.” It was one of the most popular events we have run in the last 12 months. It is great to see so many people excited about the future of social media data analytics.

The objective of the webcast was to introduce the concept of combining social media with enterprise data and discuss potential areas of value. We chose to take a “foundational” approach to the webcast based on our understanding of where people are right now regarding their analytic capabilities. Our poll of the attendees confirmed our approach. The vast majority of the attendees are not combining social media and enterprise data now.

We asked the question, “What drove you to register for this event?” The options given were:

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4p'sA marketing director and their agency representative walk into a bar…er, a strategic plan review…and start to talk with execs about their upcoming plans for the year. The conversation may have evolved to reflect current realities, but if anyone in the room is worth their salt, the meeting will end with a lot of time spent on the Four P’s of the marketing mix:  Product, Place, Promotion and Price.

The concept of the marketing mix (AKA The Four P’s) was coined in the 1950’s and has become a staple for all strategic marketers. Analyzing social media data is a relatively new tactic. As with many new tactics, there is a time period where people determine where to best apply it. In general, our clients have mastered using social listening to:

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segmentationIn our webcast today – Turbocharging Your Approach to Social Media Analysis – Cathy Buena discussed an approach to analyzing business problems using advanced segmentation with social media analytics. It was a fantastic presentation that has generated lots of interest, so we wanted to make some of the information available as soon as we could. Here it is! (Note: To view the entire recorded webcast, see our site. Learn More>>Webinars. The content will be available Nov 22.)

The analytic process can be broken down into 5 steps:

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slIn a recent webcast on small data and the importance of social media (Get Big Data Value From Social Media), a question was asked of the panelists:

“What is more important when hiring people to do social media analytics – social media experience or business analytics?”

The answer, in a word, was “yes”. Fact is, it is hard to make trade-offs like this when looking to fill a position. These two skills are less of a differentiator now as every year there are more people with these types of skills looking for new job opportunities. In a recent report from Gleanster, Ian Michiels analyzes the question in depth and makes the case for new considerations. See the report here >>

We agree with his thoughts. Everyone understands that social media is evolving rapidly and that the amount of data is growing by leaps and bounds. But it is also critical to note that the tools, like Visible Intelligence, are evolving just as rapidly. Marketers no longer have to look for people with PhDs in statistics or computer science to help them build models to analyze unstructured data. They can do more than ever on their own (but the smart ones still look for help to get to the deep insight). So rather than look for someone with robust skills in social and/or analytics, firms should be looking for people with a passion for insight and satisfying the customer. Someone with this intangible trait will be driven to find the diamond in the rough (insight) in the data for the right reasons.

Michiels cites some other great research around who is doing what kind of analysis on social media. For example, 96% do high level analysis for the brand or competitors around sentiment. But there are some things that only cutting edge companies are doing now.  I’ll let you read the report to find out the details. What do you look for when hiring people for social media monitoring and analysis roles?

Join us on August 28, 2013 to hear our Director of Research and Analytics share how social media analytics can help companies identify and manage perceptions about their brand!

Everyone can cite a few of the latest public corporate “oops” moments that inevitably make the rounds on social channels. It becomes a punch line on late night shows and then generally fades into distant memory. But what if negative perceptions about a brand persist and begin to impact sales, partnerships and even stock valuation? Join this webinar to learn:

  • How to identify where people are talking about your brand
  • How to successfully analyze negative content that detracts from the brand
  • Tips for leveraging insights to overcome negative brand perceptions

Mark Brandt, Visible’s Director of Research and Analytics, will address a case study showcasing a company currently experiencing a brand crisis. He will share how social media analytics can help companies monitor conversations about their brands, understand evolving issues and proactively manage brand perception.

Register today by clicking here

 Join us on July 18, 2013 to hear community outreach thought leader Anthony Mann  discuss the 5 W’s of Social Engagement!

This webinar, presented by community outreach thought leader, Anthony Mann, will walk you through some tips for effectively connecting with customers on social channels, discuss the framework of scaling your social engagement across multiple topics and/or business units, and show several examples of how a business at Microsoft engages with its community members.

For almost 10 years, Anthony and his company, Corporate Online Services, has been working at community building and engagement programs for various teams at Microsoft. He is the Windows Client forum owner on Microsoft TechNet, manages the Windows IT Pro outreach team, and was a Program Manager for Microsoft Answers, training key influencers on moderation procedures and practices. He has written numerous whitepapers and articles for Microsoft, as well as authored 15 books on various Microsoft technologies.

Register now to attend this webcast and join us on July 18 at 10:30am (PST).

Try the only enterprise-ready social media monitoring, analytics and engagement platform.