All posts tagged Visible Technologies

For the third straight quarter, Visible has outpaced market growth and we are continuing to grow thanks to all our new customers, including Walgreens and Y&R. Earlier this morning, we also announced a $4 million round of funding. This will enable us to continue to set the industry standard in social media monitoring and analytics. We  plan to use the funding to invest further in engineering and enhance the sCRM capabilities of Visible Intelligence, so that users can get an even better understanding of conversations happening online and cross reference those conversations with other customer and prospect information.

We also announced key partnerships with companies such as SymphonyIRI, to bring new ways of measuring social media; Meteor Solutions, to provide commentary services in social media monitoring and engagement; and we are proud to announce that we are now a Gold level member in the Oracle PartnerNetwork (OPN).

 

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So, it has been a week for me as Visible Technologies new Community Manager. I’m not going to lie, it’s pretty cool when people ask me what I do now and I answer with things like, “I tweet”, “I Facebook”, and “I read interesting articles and blogs”. While my evolving job description will certainly grow to include much more, it’s shocking how those tasks alone can completely fill my day. Perhaps equally shocking is just how excited I get when I get a response to an article I’ve posted or a re-tweet. I’m now more excited to check Visible’s accounts for updates than I am to check my own personal accounts!

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Our latest eNewsletter is out featuring coverage of the top news stories this week and a recap of key industry events like WOMMA’s School of WOM, and Social Media for Pharma events. This edition of the eNewsletter also highlights a few upcoming live webcasts, and our new website. Check it out by clicking the image below. To subscribe to V-IQ News, sign up from our home page.

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Today we are thrilled to unveil our new website! The site has been completely updated both visually and functionally in hopes of providing the best user experience for everyone who visits our site.

Of the many changes that were made, here are the ones we’re most excited about:

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Rant or rave, almost everyone is talking about almost everything, or so it seems if you follow Twitter or Facebook, or the millions of blogs and forums and other sources of privately produced but publicly consumed content. These mega-communities, and the ecosystem of tools built on content from them, represent the only en masse way to listen, understand, and interact with current and future customers, the same customers that determine the current and future value of the brands they discuss.  For that reason, companies ignore social media at their peril.  We all know that.

While the potential value of social media is clear, painfully little of that value has been realized.  There’s golden content—hints of the next public relations nightmare, or opinion trends that capture the effectiveness of a current campaign, or countless conversations that offer an opportunity to grow loyalty, for example—but most of that gold is buried too deep for today’s tools to extract.  That’s the dilemma and the frustration: essentially everything you need to know about your brand, product, or service is in there, but you just can’t find it or turn it into a specific decision or a specific action.  Most of us know this as well.

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