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Visible Adds Next Gen Search and Post Scheduling for Twitter and Facebook

Posted by Laura van Dijken on April 22, 2013

Visible prides itself on being laser-focused on continuous innovation and helping our customers drive business value from social media insights and engagement. The April product release includes some exciting new capabilities that help you save time and be more productive.

Get to relevant data faster with a simplified, cutting-edge search experience.
Automate outbound messaging and provide a continuous social presence with new post scheduling.

Cutting-Edge Search Experience

Visible Intelligence (VI) has added some innovative features which make it easier than ever to create and edit search queries. Now, whether you are relatively new to creating searches, or consider yourself an expert, VI makes it easy to find the data you need quickly. Specifically you can:

Browse available data quickly with Guided Navigation – Now you get a preview of available data results for your topic so you can assess what to drill into next.
Easily create and edit search queries with Advanced Search – You can now configure your searches without having to be a Boolean logic expert.
- The Guided Search Query creation option lets you simply type in the words to include and exclude and a search string is automatically generated for you!
- Search gurus can now see all filters at once, make multiple filter changes simultaneously and make changes directly in the keyword entry box.
Effortlessly get to segmented data across multiple searches with Search Categories, a new custom data filter or group of key words that can be applied across search topics.
- Faster, repeatable way to drill into data by applying a category across topics – for example you can create an advocates category and apply that to multiple brands to see related posts in an instant.
- Easier than constantly having to maintain and modify multiple search queries as things change (i.e. model years or target segments).

Automated Facebook and Twitter Post Scheduling

Visible Intelligence now has post scheduling so you can continue to connect with your fans and followers whether you are in the office, or not. No need to worry when you are on vacation or juggling multiple projects.

Predefine when Tweets and Facebook posts are sent out, thereby improving time management and easing the stress of missed communications.
Just set the time and date the messages should post and they will be sent out automatically.
Outbound messages are tracked and changes or deletions can be made as needed.
Scheduled post viewing and management can be designated to specific users

Learn More

Visit the release page to read and download full release notes for this update.

Interested in learning more about Visible or trying it out for yourself? Sign up for your free trial!

Comments: 0

Webcast: The Secret to Success in Social Media Monitoring & Analysis

Posted by Laura van Dijken on April 17, 2013

Join us on May 1 for our next webcast!

Gleaning actionable insights from social data requires the right technology. It also requires the right expertise. Companies need people who understand search structures and linguistics, who can conduct quantitative and qualitative analysis, and who possess a certain level of industry and brand category knowledge. By putting the right people in the driver’s seat, companies are able to uncover the insights that truly matter – insights that can have a measurable impact on company revenue and profitability.

Jeff Zabin, bestselling business author, research director at Gleanster, and a leading authority on social media monitoring and analysis, will share his perspective on why technology by itself is only half the problem solved when it comes to generating actionable insights from social data. He will also share fresh research findings regarding best practices in listening to the voice of the customer across the vast universe of social media, based on the experiences of more than 250 companies.

Joining Jeff will be Omri Duek, Director of Insight Services at Visible Technologies, who will share his team’s experiences in helping some of the world’s largest and most preeminent brands leverage social data to their advantage.

Comments: 2

#MarchMadness on Twitter: Who Are the Social Cinderellas? #Infographic

Posted by Laura van Dijken on March 27, 2013

March madness is one of my favorite events of the year. As a Big Ten alumni I always hope that my school will make it to the finals and I follow the games closely. It is also fun to see how these games drive social conversations online. Between rabid sports fans and passionate alumni, these games create lots of excitement and discussions!

While I have my personal favorites (hint: Michigan and Indiana), we used Visible Intelligence to take a look back at the second round leading to the Sweet Sixteen. We know who won in our basketball brackets, but what about the Twitter tournament? Who was mentioned most and who won the the social hearts and minds of basketball fans?

As you can see in the infographic below, created with ExactTarget, there were winners, losers, cinderella stories and underdogs.

Highlights:

In the top two regions, Oregon and Michigan (Go Blue!) are always among the top schools when it comes to social media in college sports
Duke and North Carolina are huge rivals with huge fanbases, so it’s no surprise that these two schools are popular on Twitter
In the bottom half of the bracket, Gonzaga (the ultimate Cinderella and often fan-favorite) had the most mentions in the west region
Marquette (who won on a buzzer-beater) had the most mentions overall

What happens on the court may not always reflect who wins on Twitter. Teams with large fan bases and active social media accounts did well. Games with high drama and exciting finishes had more mentions. Bring on the Sweet Sixteen and Elite Eight!

March Madness Round 2 Twitter winners

Comments: 1

Long Live the Twitter Callback!

Posted by Omri Duek on March 25, 2013

Has it happened to you too?

There I was, tweeting about a minor customer experience issue to one of the retail brands that I frequent. Less than 20 minutes later, my phone rang – “Mr. Duek? This is Charlotte from XYZ’s social media team. I wanted to get back to you about your tweet.”

The funny thing is that I wasn’t shocked – something about this approach made a lot more sense to me than the historical call-center model. I didn’t have to wade through phone menus to reach an agent; I skipped the ‘approximate hold time’ announcements; and although some brands have upgraded their hold music to Top 40 (of the 1950’s), I didn’t miss listening to that either. From the brand’s perspective, they were still able to document and manage my concern promptly and as part of their defined service process… really, the only thing that had changed was that I didn’t need to waste time on the phone (and to a lesser degree, that the brand was calling me rather than vice-versa).

Of course, Twitter didn’t start this trend. I’ve come across organizations in the past (e.g., Comcast) that have added “we’ll call you back” options when wait-times exceeded a certain threshold… but then I’d ask, why am I calling at all? Why not make the Twitter callback a standard, promoted practice for customer support in situations where a simple tweet back doesn’t suffice? And notwithstanding the customer experience improvement, isn’t it cheaper – yes, that means ROI, folks! – to run a customer service program this way?

If I step back, I’d even argue that social media (and Twitter/facebook in particular) is enabling the next generation of asynchronous customer service. Of course, it’s always been asynchronous for consumers in that we’re waiting on the phone for an agent; but social media has allowed brands to meet us halfway, saving everyone time and money. And best of all… no “garbage” hold music, which will certainly make Marissa Mayer @ Yahoo happier.

Comments: 0

Beyonce, Power Outage and Baltimore Ravens Win Social #SuperBowl (#infographic)

Posted by Laura van Dijken on February 4, 2013

Super Bowl 2013 is estimated to be the most watched program in US TV history. Add a power outage, a close game, some good (and not so good ads), and of course Beyonce performing at half time and it was more than enough to get the social channels buzzing. We were excited to track social media conversations related to the Social Super Bowl once again.

This year we worked with our partner ExactTarget to create an infographic about the Super Bowl Social Media Experience. ExactTarget is the leading global provider of cross-channel interactive marketing SaaS solutions across email, mobile, social, and websites.

Here is a quick synopsis about this year’s Social Super Bowl. Stay tuned for some additional analysis about the game and the commercials. Read more…

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Spot Meaningful Social Media Trends Instantaneously!

Posted by Laura van Dijken on January 30, 2013

We often hear the phrase “do more with less”, especially in marketing! At Visible we want our customers to “do more with more”! Our new Impact Summary helps busy brand and marketing managers instantly view trends about any topic with a click of a button.

Want a quick snapshot of your brand’s performance relative to a competitor on the social Web? Done!
Need to quickly assess message pick-up on target sites about your latest campaign? Done!
Looking for quick executive summary on your company’s social media programs? Done!

Impact Summary Read more…

Comments: 1

‘D’ is for December release−and Dashboard Only!

Posted by Emma Hardman on December 5, 2012

At Visible, we are always improving and updating our Visible Intelligence platform. This month’s updates include new engagement capabilities, security updates and a new “Dashboard Only” feature that we think you are going to love!

Visible Intelligence – September Product Announcement

Posted by Ellen Enrico on September 13, 2012

We are happy to tell you that our previously announced updates to Visible Intelligence are publicly deployed and live in the platform today! As you may recall, these updates are focused on considerably increasing your teams’ productivity in VI. Combining new data, visuals, bulk actions, and improved usability; these capabilities accelerate the ability of engagement and analytics teams to deliver on-time, every time, and even in real-time. With this latest release, now is the time to consider engagement and analytic strategies that were previously out of reach!

For a more detailed look at the new features in the September release, watch the release webcast or visit the release page to read and download full release notes for this update.