All posts tagged Visible Intelligence

2Long a real estate buzz phrase, “Location, location, location!” is now the mantra of social intelligence and engagement professionals. Thanks to the influence of mobile, we are seeing the volume of posts with location data continue to grow across different social networks and channels. The July release of Visible Intelligence has taken this industry trend to heart, introducing what we believe to be the industry’s most comprehensive geo-location data model for social. The new VI release includes:

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Visible-IntelligenceWhen new customers migrate from another platform to Visible Intelligence, they often come with a perception that you need to be a search expert to get good, relevant social data. Well, that is certainly not the case with VI, which can be used easily by novices as well as experts. In this post, I explain how easy it is to start crafting your own searches with little to no experience.

Imagine this scenario: Your boss just handed you a rush project. They want a report on what people are saying about your new product by Monday. You’ve never crafted a search and the person on your team that usually builds a search is on holiday until Monday. No worries. Here is how you can get the information you need yourself, with ease and in a short period of time.

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Ever wonder how to easily and consistently slice and dice through large amounts of content provided through your brand or topical searches? Want to find trends and meaning in a specific segment without creating a new search?

The answer may be in the creation of categories. Best part of all: you can start with the existing Visible-defined “Common Categories” library to jump-start your efforts.

First let’s look at how to define these powerhouses.   Then we’ll take a look at how to use them.

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t-mobile-tim-tebow-no-contract-commercialAttribution – Linking Social and Traditional Marketing with Conversions

Being at the forefront of the technology space has its benefits, the best of which is the opportunity to hear about new challenges our clients and prospects seek to answer with social data. It’s fun to collaborate with smart people on solution architecture that serves not only the here and now, but also to address issues they foresee on the horizon. One of the more common topics I’ve heard recently is around drawing correlation between offline and online marketing activities, and the ability to more fully understand attribution as it relates to an actual conversion.

A conversion, whether represented by filling out a form, or more tangibly, an actual sale, occurs as a result of a number of other factors that led to that event. Leveraging social analytics technology to uncover valuable insights related to the events that led up to the conversion is not as hard as one might think, and in fact, drawing a correlation to online and offline activities may seem complex, but it’s something we can effectively address.

Here’s an example that we sometimes use to illustrate how marketers can leverage Visible to more accurately assess the interconnectedness of traditional and social media and tie findings to conversions:

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categories blogHave you tried Visible categories yet?

When your Visible team talks about our categories capabilities with enthusiasm, there’s a very good reason. We want to make sure you understand how the single mouse click can help you slice data down to specific segments that directly tie to your brand and industry. While this sounds like something complex, it’s not!

Visible has built customized segmentation in one click so you can find deep analysis and save time.

How do categories work?

Categories exist today within your Visible Intelligence platform. Essentially, they are pre-defined add-on filters that will help you quickly and easily drill down and analyze buzz from target segments based on your desired attributes such as product features, author characteristics, reputation drivers, promotional tracking, purchase intent and more. It is important to grasp that concept. These are completely flexible segments that you set up to match with your latest digital campaign, specific products, audience segments, etc.

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The Memorial Day weekend is a time of remembrance and perhaps of reflection, but it is also a time of celebration and travel for many. Interestingly, the number of people traveling this weekend is expected to be the highest it’s been in quite a while. According to this travel forecast put together by AAA, about 36.1 million Americans will be traveling on the roads this holiday. That’s nearly 12% of the US population, so there’s a chance we might see each other!

That is, if we can get through the traffic.

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Summer is only a month away, so you might be considering a vacation! Whether you’re thinking of staying local, domestic, or going international, there are so many great places out there that the list never seems to end. So how do you decide where the best vacation destinations are? At least on the national level, let’s check out what people on social are saying about their favorite vacation spots for the summer.

According to content volume from the past month, it seems like these five cities in the U.S are at the top of the list as destination hot spots.

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The spring season is traditionally a time of transformation and renewal.  It’s a great time to reassess and identify opportunities for improvement.  We at Visible embraced this idea and rolled up our sleeves to come up with helpful time savers for our clients.

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What are your social media analytic goals for 2014?

On April 29th we conducted a webcast with Nate Elliott from Forrester, ”5 Ways Smart Marketers Use Social Intelligence to Succeed.” It was based on a paper written by Nate called, “The Five Ways Interactive Marketers Should Use Social Data” that was published at the end of 2011, but I was amazed to see how well the recommendations still hold up today.  All of the examples used were from the last year or so, and there were some really great ones. I was most impressed by the tactics of Footlocker (Sneakerheads are an interesting lot and it was cool to see them being called out in Macklemore’s “Thrift Shop”) and REI as well. Read more…

Cinco de Mayo: Fiesta time!

It’s here! Cinco de Mayo, one of the world’s longest parties has officially hit year 152 today. Besides that though, Cinco de Mayo is also a time to celebrate Mexican ancestry and culture. In case you wanted to read more about the history, here’s an article that explains the significance of this day.

So how is everyone celebrating? Well, if I had to guess: with salsas, piñatas and, no doubt, margaritas. One thing is certain- you can join the fiesta even if you’re not from Mexico! Actually, within this past week it looks like there were more Cinco de Mayo related posts in the U.S. than any other location in the world. That’s surprising, since I thought Mexico would have had the most.

cinco de mayo blog map

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