All posts tagged trends

Real Life Fairytale – The #RoyalWedding

Posted by Ellen Enrico on April 29, 2011

More than two billion people around the world tuned in to watch the much-talked about Royal Wedding. For us on the West Coast, that required a 3am wake up call, but that didn’t seem to stop anyone. The lavish affair set the record for most live streams online, beating last year’s World Cup. We “tuned-in” via the Visible Intelligence tool to find out what everyone was talking about.

Who was mentioned more – William or Kate? What was the most prominent term? If I’d had to put money on it last night, I would have guessed that “dress” or “gown” would have been at the top of the list. What did we find on Visible Intelligence this morning?

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Location, Location, Location-Based Services and Other Hot SXSW Trends

Posted by Jennifer Rodriguez on March 17, 2011

The Interactive portion of SXSW recently came to a close. Here are some of the hot trends that we and others saw emerging:

Location Based Services

LocalMind – lets users ask questions of people checked in near them. In a post on his favorite new app at SXSW, uber-blogger Robert Scoble said of LocalMind, “It’s like Quora and Foursquare got together and had a baby.” A quite adept description. You can watch a video on how LocalMind works on his blog, the Scobleizer.
SCVNGR – the location-based game for mobile phones builds a game around existing reality.
Four-Square – while not a new application there was still a lot of talk about the latest 3.0 version and successfully leveraging it at SXSW.

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Memology 2010: Visible’s Reflection on 2010 Twitter and Facebook Trends

Posted by Enrico Montana on December 16, 2010

With the year winding down and Twitter and Facebook publishing their top trends for the 2010, I decided to forego my final blog post on ROI, and do a quick analysis on what the blog world is showing in relation to the “stream of thought” media in status updates and tweets. I find these lists interesting because it tells me a lot about how or where I’m plugged into within the social sphere. If you haven’t seen these lists yet, you should take a peek over at:

Facebook: http://blog.facebook.com/blog.php?post=466369142130

Twitter: http://yearinreview.twitter.com/trends/

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Social Media’s Move to Enterprise Intelligence

Posted by Mike Spataro on September 17, 2010

Corporate social media listening is starting to exhibit the characteristics that will eventually lead to enterprise Social Intelligence. That’s just one of the many interesting new insights contained in the latest Forrester Research Report: Trends 2010: Listening Platforms.

Unlike its earlier Wave^TM Report that focused on the top vendors in the industry, this report in many ways is even more valuable for brands. The findings are based on a survey of more than 150 listening platform customers around the world. I can’t give away all the good nuggets since this is a subscription-charged report from social listening expert analyst Zach Hofer-Shall, but here are a few items worth noting.

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Is Web Analytics Becoming Online Analytics?

Posted by Carly Wilcox on September 15, 2010

I had the pleasure of attending the Web Analytics Association (WAA) Symposium this week and really enjoyed the wealth of information shared. I didn’t start out my career thinking I would become so involved with analyzing data, but now it’s what I live and breathe daily. I have been immersed in everything related to social media data for the past four years and it’s exciting to work with our partners on the integration of Web and social analytics. The power of Web analytics technologies combined with social media data or Social Intelligence is opening up new insights which were never possible before.

Social Intelligence plays a huge role in understanding the attitudinal aspects of consumers. Making sense of what people are saying, when they are saying it, and then using that information to inform business decisions is crucial to the online customer lifecycle. When Social Intelligence is combined with Web analytics this gives you the power to holistically understand your customer in the online world. Yes, you know consumers who purchase from your site must like you, but what about you do they like? Or when they don’t follow through to the purchase button, what behaviors are causing that? Consumers are leaving their opinions everywhere, in greater quantities than in a traditional survey, and this combined with Web analytics such as traffic data creates a powerful story. However, you need to make sense of that data to strategically grow your business.

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