All posts tagged technology

Neuromarketing in my mouse and Google + running my DVR?

Posted by Jackie Kmetz on September 2, 2011

In the back of my mind I am quietly preparing for the future of what my social media monitoring experience might look like. I’m not talking about whether Google+ or Facebook will be the biggest site or if some other player becomes the social dashboard where we finally get a total view of all of our online social endeavors. I’m talking about things like the digital and physical worlds becoming even more connected—beyond location services on your mobile device.

What if my primary social site, I’ll call it futureBook+ for grins, integrated with my DVR to do predictive recording of television shows based on an algorithm that used my last 6 months worth of status updates, profile info and preferences of new connections I’ve made and reviews I’d written? That could open the door to new shows and movies I might have never thought to watch.

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Capitalizing on Social Capital – Summing Up Day Two at SXSW

Posted by Jennifer Rodriguez on March 16, 2011

On Monday we were honored to be a part of the SXSW panel, “Social Capital: The Billion Dollar Digital Future” along with an esteemed group of panelists including Bill Parkes, EVP chief digital officer at nFusion, Richard Margetic, director of global social media at Dell, Zach Hofer-Shall, analyst at Forrester Research and our very own Mike Spataro, vice president of enterprise strategy.

Bill opened the panel presentations by defining social capital in the digital world as “the value derived from a person or a brand’s collective digital presence – including their social graphs, level of influence, and use of digital social networks characterized by trust, reciprocity, and scale.” He also outlined three forces driving it:

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The Need for Enterprise Ready Social Intelligence

Posted by Kelly Pennock on February 23, 2011

For a few years now, Social Media Monitoring has been a departmental activity, driven mostly by marketing curiosity about brand and competitors. Like almost everything else related to social media however, this is changing, and quickly. As more and more companies face the reality that social media is substance not fad, and Social Intelligence is more than just awareness of consumer sentiment, the enterprise is beginning to weigh in on the selection process for technology and vendors.

For a variety of reasons, the coordinated enterprise choice for go-to Social Intelligence technology will probably not be the same as the isolated departmental choice. For departments experimenting with social media, simplicity and price will often carry the day in the selection process; but for the enterprise, priorities are very different, with essential characteristics such as scalability, flexibility, reliability and integrate-ability, trumping more narrow departmental concerns. I’ll examine each of these attributes in an enterprise context.

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From Rap to Tweet: MC Hammer Rules

Posted by Ellen Enrico on February 16, 2011

When you hear the name MC Hammer, what comes to mind? For me, the rap song You Can’t Touch This immediately fills my head, and I start grooving to the beat …

My-my-my-my music hits me so hard makes me say oh my Lord
Thank you for blessing me with a mind to rhyme and two hyped feet
It feels good when you know you’re down
A superdope homeboy from the Oaktown
And I’m known as such
And this is a beat uh u can’t touch

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Measuring Social Sentiment: Part Art, Part Science

Posted by Jackie Kmetz on February 8, 2011

Businesses want to extract value—relevant and actionable data—from the expansive pool of content that the social sphere provides. By evaluating the opinions that have been expressed—from the very positive to the very negative to every other relevant feeling or statement in-between businesses can identify trends and specific examples that can be turned into insight for decision-making. The aspect of opinion mining that has received the most attention is sentiment analysis, which is primarily used to track user attitudes about a specific topic or the opinions of a certain population.

Using technology to derive a “sentiment score” from the opinions expressed through user-generated content online can be extremely useful for organizations in evaluating a large data set of social brand mentions. It also can provide a straightforward way to segment and filter content based on positive or negative commentary. Sentiment scoring allows businesses to isolate the themes or issues driving consumer sentiment, and enables dynamic and illustrative reporting of trends and market reactions—or time-sensitive and reputation-threatening situations such as product recalls.

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Empowering Employees to Serve Empowered Consumers is Critical to Brands

Posted by Jennifer Rodriguez on November 3, 2010

Last week I attended the Forrester Consumer Forum in Chicago. The event centered on the idea that only Empowered employees can successfully serve Empowered customers – also a main theme of research firm’s new book Empowered written by Josh Bernoff, Coauthor of Groundswell and Senior Vice President of Idea Development at Forrester Research and Ted Schadler, Vice President and Principal Analyst in Forrester’s IT Research Group. The event was full of insightful presentations from lead analysts and brands such as Vail Resorts, Kellogg’s, ESPN, and Southwest Airlines. Some of the key takeaways from these presentations were:

EmpoweredCustomers are powered by:
- Smart phones and mobile devices
- Cloud computing and services
- Pervasive video
- Social media and technologies

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Visible Ranked Number 22 Deloitte’s 2010 Technology Fast 500™

Posted by Jennifer Rodriguez on October 22, 2010

I’m excited to share that Visible ranked number 22 on the Technology Fast 500™, Deloitte’s ranking of 500 of the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Rankings are based on percentage of fiscal year revenue growth during the period from 2005–2009. We’re honored to be on this list and congrats to all the companies who ranked including several other northwest companies such as Telanetix, Avalara, Trubion Pharmaceuticals, Isoray, PowerIt Solutions, WinShuttle, and Smarsh.

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