It’s that time of year again… to load up on thin mints and Samoas, of course.
Girl Scouts are out in full force with their boxes of delicious goodness, but unfortunately, some people may have missed the chance to buy their beloved thin mints while they were at South by Southwest (SXSW) this week. Luckily, Oreo surprised SXSW attendees by using a 3D printer to create cookies based off of real-time trends on Twitter. #yummy
One of the more controversial events happening at South by Southwest this year is the talk with Edward Snowden, the infamous NSA whistle-blower. It was announced on March 4th that this talk would occur today, the 10th, remotely from Russia where he’s received asylum, and livestreamed by The Texas Tribune. When the event was announced, volume surrounding the topic peaked at nearly 13k posts across all media types, with nearly 12k of those posts coming from Twitter.
Our latest eNewsletter is out featuring coverage of the top news stories this week and key industry events like OMMA Global and SXSW. Check it out by clicking on the image below. To subscribe to V-IQ News, sign-up here.
The Interactive portion of SXSW recently came to a close. Here are some of the hot trends that we and others saw emerging:
Location Based Services
- LocalMind – lets users ask questions of people checked in near them. In a post on his favorite new app at SXSW, uber-blogger Robert Scoble said of LocalMind, “It’s like Quora and Foursquare got together and had a baby.” A quite adept description. You can watch a video on how LocalMind works on his blog, the Scobleizer.
- SCVNGR – the location-based game for mobile phones builds a game around existing reality.
- Four-Square – while not a new application there was still a lot of talk about the latest 3.0 version and successfully leveraging it at SXSW.
On Monday we were honored to be a part of the SXSW panel, “Social Capital: The Billion Dollar Digital Future” along with an esteemed group of panelists including Bill Parkes, EVP chief digital officer at nFusion, Richard Margetic, director of global social media at Dell, Zach Hofer-Shall, analyst at Forrester Research and our very own Mike Spataro, vice president of enterprise strategy.
Bill opened the panel presentations by defining social capital in the digital world as “the value derived from a person or a brand’s collective digital presence – including their social graphs, level of influence, and use of digital social networks characterized by trust, reciprocity, and scale.” He also outlined three forces driving it:
Yesterday, I wrapped up my first day here at SXSW. I spent much of the day listening to panel discussions around Influence. The highlight of the day was the “The Science of Influence” session featuring Dan Zarrella of HubSpot, Marshall Kirkpatrick of ReadWriteWeb, Michael Wu of Lithium Technologies, and Ramya Krishnamurthy for Klout. Overall – an intriguing discussion around what influence is, how you determine it and the factors that need to be taken into consideration. The more you listened, the more you realized how complicated it is to try to determine who is influential.
Dan Zarrella kicked things off by busting some of the common myths around influence including one of the big ones – that influencer quality is more important than quantity. He pointed out later in the Q&A that quality is important but that an influencer needs to have a following to be influential.
SXSW Interactive kicks off the festivities tomorrow and Visible Technologies is excited to have a presence at the event, our very own Mike Spataro, vice president of enterprise strategy will be speaking on “Social Capital: The Billion Dollar Digital Future,” on Monday, March 14 at 12.30 p.m., joining industry experts:
- Bill Parkes, EVP chief digital officer at nFusion
- Richard Margetic, director global social media at Dell
- Zach Hofer-Shall, analyst at Forrester Research
This presentation argues how Social Capital – an individual’s or company’s collective digital presence (including their social graphs, level of influence and use of digital social networks) – will have an increasing impact across everything from the ways people search and discover new information, to how they consider your products and, ultimately, to how human beings will cope with the ever-increasing onslaught of digitally delivered messages and the technological changes that enable them.
Mike Spataro, at Visible will be available after the panel to say hi and to answer any questions about how to help your business take advantage of social media strategies of the future.
Also send us a note on Twitter @visible_tech if you want to connect.
The much anticipated SXSW is nearly here. Every year, the brightest minds in emerging technology gather for five days and the tech/social media community waits with bated breath to see which company(ies) will be the “Twitter of SXSW this year.”
As we enter SXSW this year, it’s always fun to look back and some of the most notable success stories from past years. Easily the most well known success story is Twitter. In 2007, SXSW was pivotal for the startup. Although, contrary to popular belief, Twitter did not launch at SXSW (it launched nine months before), but their presence at the conference and marketing tactics helped them gain momentum, ultimately setting them up for the success they’ve seen in the years since. Looking back, at the time it was the best thing I had ever seen to find out where the best SXSW party was happening!