All posts tagged social strategy

+Enrico Montana has joined Google+. And so have many others. So what?

Posted by Enrico Montana on July 28, 2011

I’ve been dabbling in the world of Google+ for a few weeks. In that same time, Google+ has grown considerably faster than its predecessors, surpassing 20M as of July 22, 2011. For many, particularly marketers, it is daunting to think about a whole new social network on the web. We’ve only scratched the surface of what Twitter, Facebook, LinkedIn, blogs, forums, bookmarking, pictures, YouTube and the whole slew of others have to offer. There’s been a lot of activity swirling the social web around this network, and even more opinions in the real world about what it all means. So, like everyone else, I’m going to share mine.

Social Media as an Experiment

Posted by Vicki Blair on July 25, 2011

Why an Experiment?

From my perspective, life is one big experiment. We are all just trying to get the formula right. In our personal lives the formula we seek may revolve around achieving happiness, security, love, acceptance, appreciation, or power – whatever we think we need to be successful at life. With social media, we’re also trying to discover the perfect formula to help us meet various marketing objectives, such as increasing revenues for the company or reducing the sales cycle. In business as in life, the perfect formula isn’t always obvious and can often take years to master.

Social Media Experimentation

When it comes to social media as a component of your marketing plan, you’ll read and hear a variety of ways you could or should be using this medium for business. But the practice of using social media for marketing objectives is still relatively new and the answers aren’t always clear. In my experience, there aren’t cookie cutter approaches to making it work either. Whether you are the ‘Social Media Czar’ for a large marketing department or you are the Marketing department, if you want to determine how social media can be incorporated into your company’s marketing plan then it’s time to don the lab coat and head for the beaker station – you’ve got some experimenting to do!

Read more…

Comments: 0

Looking Forward to Social Media for Pharma

Posted by Jennifer Rodriguez on April 27, 2011

Many industries have begun to recognize the importance of an effective social strategy to stay competitive, and the pharmaceutical industry is no exception. Beginning on Monday, May 2 the Advanced Research Institute will present its annual Social Media for Pharma conference in Princeton, NJ. Over 20 companies will be speaking at the event about planning for effective development, execution, and evaluation of Web 2.0 strategies.

The conference provides a forum for pharmaceutical professionals to share experiences and successes in the social media realm. In addition to the wide range of speakers, the event provides a number of opportunities such as networking lunches and unique workshop sessions covering topics such as:

Activating Your Social Media Programs with a Platform

Posted by Enrico Montana on October 22, 2010

Social media continues to spread like wildfire, connecting people in novel ways. We’ve all become publishers, as well as consumers of more information than we’ve ever been exposed to before. To the enterprise, that represents an enormous opportunity to really connect with consumers and audiences at scales and speeds that have previously been impossible.

Your enterprise has one big hurdle that the consumers will never need to deal with. You have to represent your brand and bring it to life through all the people that comprise your corporation, while giving your employees the freedom and flexibility to speak as themselves and have real conversations. And for a collaboration challenge of this magnitude, you’re going to need a platform.