All posts tagged social networking

10, 9, 8 … and we have LIFT off!

Working for a social media monitoring company, it’s hard not to think about all the different social networking sites out there. As such, it lead me to search Wikipedia for “social networking sites”, and I was astonished by the massive list of major active social networking websites beyond the familiar Facebook, Google+, Twitter, and LinkedIn.

Coincidentally, someone shared this article with me in what looks to be yet another social site soon to be added to this list. It’s called Lift—a collaboration between co-founders and former Twitter executives, Biz Stone, Evan Williams, (along with Jason Goldman) and entrepreneurs Tony Stubblebine and Jason Goldman.

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Wondering what to make of all the recent buzz surrounding Empire Avenue? While the site officially launched to the public last summer, it started picking up buzz after Jeremiah Owyang blogged about the new social networking site in April.

What’s the buzz all about?

While some have compared Empire Avenue to Klout, the standard for influence, it seems to be quite different. The company describes itself as the “social media exchange,” where users buy shares of social media profiles (people or brands), try to get other users to invest in their stock, engage with other users, and ultimately aim to increase their own worth. Jeremiah Owyang provides a good description of the social game. Using the game’s currency, “Eaves,” each user is given a value and share price, which will increase as others purchase their shares or as the user participates in social media – tweeting, posting photos/status updates on Facebook, blogging, and even participating in the game Empire Avenue. “The net result?” According to Jeremiah, “This is a highly addictive experience that is similar to stock market gaming of your own social network.”

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