Join us on May 9 for our next webcast featuring Brian Solis from Altimeter!
Social media is not new, nor is the idea of employee advocacy. What is new is the approach that businesses should take in how they empower their employees to engage on their behalf., Unfortunately, some may be causing more harm than good simply because they are not equipped to be successful, nor are they clear on what success looks like. In the last six month alone, we’ve seen incredible social follies and full blown crisis involving some well-known brands. While each brand has done its best to make amends, the truth is that in each case, guidelines, guardrails and training could have been better defined. More importantly, vision, mission, and goals are often missing from the overall social media strategy.
Altimeter Group’s Brian Solis believes that part of the problem is that social media, as it’s designed today, is not yet fully optimized to scale in a meaningful way. For the most part, businesses are not seeing the impact on the bottom line and customers aren’t realizing the long term value.
In this webinar, Brian will help:
- Demonstrate how playbooks fall short of helping employees contribute to the idea of brand in social media.
- Prove that idioms such as, “use common sense, be pleasant, conversational and engaging, or don’t be stupid,” lower the bar for what the brand truly represents or what the representative is responsible for conveying in terms of aspiration or sentiment.
- Define ways that employee guidelines can become an extension of a brand style guide where engagement becomes a standard in how a brand comes to life in social media
- Open the door for businesses to not just listen to conversations and analyze sentiment but also track activity toward the humanization of the brand itself.
Register now to attend this webcast and join us on May 9th at 10:30am (PST).
The Socialization of Earth Day
Posted by Karen Stockert on April 22, 2013Last week, while attending an event to support an organization I volunteer for, I had the privilege of shaking the hand of Denis Hayes, the man responsible for coordinating the first Earth Day in 1970. On April 22 of that year, an impressive 20 million people were said to participate across the country. It boggles the mind to imagine how a skeleton crew of volunteers – passionate as they were – could turn out such crowds, all without the aid of the Internet, much less social media. While I didn’t get to ask him personally, I can only imagine the occasion he was so instrumental in launching must inspire a mix of pride and bewilderment 43 years later.
In 1970, students, parents, labor leaders, politicians, rich people and regular folks galvanized around a common concern for the environment and turned out for thousands of teach-ins and community events. On the most modern medium of the day, “Today” devoted 10 hours of coverage to Earth Day. Back then, remember, there were just 4 channels! The modern environmental movement had been launched.
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