All posts tagged social media

There has been plenty of press over the past couple of weeks disparaging the news that Twitter would begin using algorithmic feed curation. To entrenched Twitter users, this goes against the grain. “I select which tweets I want to see, and don’t want that muddied by irrelevant noise.”

Cutting to the chase, I’m inclined to believe that there are times that this could actually enhance my experience. And even when it doesn’t help, it may not be all that perceivable to me (i.e. I won’t be overwhelmed by noise).

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Did you know it is possible to combine your company’s privately owned content with the social intelligence data collected in the Visible Intelligence application?  Perhaps you would like to compare consumers’ text responses on a survey with comments on Facebook or Twitter about your recent product launch?  Or maybe you would like to upload conversations from your customer community site?

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“Please don’t tell Chris I posted this on my Facebook page, but can someone nominate him to take the ALS #icebucketchallenge?  He’s feeling left out”…. That, my friends, is the sign of a viral campaign that has taken flight.

The ALS Ice Bucket Challenge has hit a chord with the masses and broken through the social media noise.  I personally enjoy watching my friends and family yelp as they pour ice cold water over their heads, and it appears that many others do the same.

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3-THUMBSTOPPER1-master675I read a really interesting article from The New York Times over the weekend that I think proves social will become increasingly important. The article is a mini case study of how a large nutritional supplement company built and managed a large Facebook campaign:

How Facebook Sold You Krill Oil

At the highest level, I thought it was interesting because it showed:

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Cinco de Mayo: Fiesta time!

It’s here! Cinco de Mayo, one of the world’s longest parties has officially hit year 152 today. Besides that though, Cinco de Mayo is also a time to celebrate Mexican ancestry and culture. In case you wanted to read more about the history, here’s an article that explains the significance of this day.

So how is everyone celebrating? Well, if I had to guess: with salsas, piñatas and, no doubt, margaritas. One thing is certain- you can join the fiesta even if you’re not from Mexico! Actually, within this past week it looks like there were more Cinco de Mayo related posts in the U.S. than any other location in the world. That’s surprising, since I thought Mexico would have had the most.

cinco de mayo blog map

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How much does it cost to launch a new product or service? Marketing expenditures alone can run into the millions pretty quickly. Just think about how many product launches happen during the Superbowl! Now add on the cost of the people creating and managing launch activities. Then add the cost of the market research and product development. Do you think you spent more than $1m on your last launch? If you are a big brand, it’s highly likely. If you’re a small brand, maybe just under that mark.

So the question becomes, “How can you do a better job and get higher returns on your launch, no matter how you measure it?”

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Whether it was Sim Bhullar of New Mexico State or Mamadou Ndiaye of the UC Irvine Anteaters, spectators of the ongoing NCAA basketball tournament got the chance to see some “big boys” play in the paint this year.

mamadou picture

Besides these giants, there were some “big” players off the court as well.

In what seems like the spirit of the bracket, Warren Buffett, business extraordinaire and owner of Berkshire Hathaway, agreed to back the billion dollar bracket challenge sponsored by Quicken Loans.

sportscenter tweet

The challenge was that whoever correctly predicted all the wins of the tournament would win $1 billion. I say was, because at this point there are zero brackets that qualify. Read more…

March has long been considered a time of great change and growth. March signals the coming of spring and, after the abysmal winter griping much of the country this year, never has spring been more welcome. For much of the US population, however, March can only mean one thing – the NCAA Men’s Basketball tournament, otherwise known as March Madness.

To many sports fans, myself included, March Madness represents the purest form of any sports playoffs and an opportunity to witness some of the greatest sports moments of the year. Perhaps the best part of March Madness, however, are the many office pools, brackets, and predictions that come as a result of this tradition. This is a time of the year when the average cubicle dweller can demonstrate his or her sports related prowess and, should they win their bracket, lord it over their coworkers for the next year and possibly take home a little bit of cash at the same time.

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