- The power or act of seeing into a situation.
- The act or result of apprehending the inner nature of things or of seeing intuitively.
It is a pretty lofty goal, isn’t it? Whenever performing root cause analysis on a business problem, it is the ultimate goal. Without it, you most likely will develop the wrong solution. But insight is not something that you can define before digging. Complicating the issue further is the fact that it can be derived from many sources.
In a recent webcast, Turbocharging Your Approach to Social Media Analysis, we asked the attendees a question: When performing social media analytics, what type of segmentation do you use? Choose all that apply. Here are the results: